The snack brands are steering into 2026 with a consistent flow of new products, incorporating classic hits with new limited editions and cross-brand partnerships. Frozen desserts and candies, cookies and chips, all these releases are reflections of how the brands are trending towards novelty, collaborations, and changing consumer preferences.
Exciting Lineup of Snacks for 2026
The 2026 snack portfolio ranges from new product lines and seasonal products to competitive brand partnerships. Together, these launches highlight how major snack brands are continuing to evolve while building on familiar favorites. Here are some of the most buzzed-about snack launches either hitting shelves now or rolling out soon, according to Snackolator.
Popsicle’s Hello Kitty and Bluey Mixed Berry Bars
Popsicle is growing its range of character-based frozen desserts with Hello Kitty Strawberry & Cotton Candy and Bluey Mixed Berry bars.
The bars are designed to appeal to kids with playful designs tied to the popular characters, while staying true to Popsicle’s classic frozen format. The bars are available online now and are expected to roll out at major retailers.
Chips Ahoy! New Brookie Bites
Chips Ahoy! is expanding its lineup with Brookie Bites, which combine brownie-style dough with classic chocolate chip cookie flavor. The bite-sized treats are positioned for quick snacking and sharing, offering a hybrid dessert that blends two familiar baked favorites.
Snickers Ice Cream Bars
Snickers Ice Cream Bars make a comeback as a frozen dessert at the brand. With ice cream, caramel, and a layer of chocolate, the bars serve as a bridge between the candy and ice cream cultures. These are expected to be available in stores soon.
Lay’s 2026 Flavor Swaps
In 2026, Lay’s is leaning into flavor crossovers, reimagining familiar tastes in new chip formats. The brand is blending the flavor and texture of Doritos, Ruffles, and Cheetos.
Expected to launch in January, fans can grab Cool Ranch Doritos Ruffles, Ruffles Cheddar & Sour Cream Doritos, and Lay’s Sweet Southern Heat BBQ Cheetos.
Cheez-It Gluten Free Original Snack Crackers
Cheez-It has expanded consumer accessibility through the Gluten Free Original Baked Snack Crackers, expected soon at stores. Designed to match the brand’s signature taste and texture, the crackers cater to gluten-free shoppers without compromising the classic Cheez-It profile.
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Shaq-A-Licious Slams Candies
Shaquille O’Neal is adding another entry to his candy brand with Shaq-A-Licious Slams. Known for oversized formats and bold flavors, the line continues to lean into playful branding and collaboration-driven appeal.
The lineup includes crunchy-coated watermelon, strawberry, and orange gummies, along with mango-flavored gummy hoops.
Twix Bits
Twix Bits offer a smaller shareable version of the brand, combining caramel and chocolate in a cookie. Packaged in larger bags, the product is positioned for group snacking rather than single-serve consumption.
Starbucks Refreshers Concentrate
Starbucks is developing its at-home beverage selections with Refreshers Concentrate, adding three flavors: Strawberry Acai, Mango Dragonfruit, and Lime Watermelon.
The concentrates are packaged to be combined with water or lemonade, offering flexibility for consumers recreating cafe-style drinks at home.
New Cookie Flavors by Pepperidge Farm
Pepperidge Farm is introducing new cookie flavors in the Chessmen and Milano lines. New flavors include Milano Mango White Chocolate and Chessmen Salted Caramel, Cinnamon Sugar, and Brown Butter Pecan. The brand is playing with seasonal and fruit-focused flavors while maintaining its high-end status.
3 New Lay’s Flavors
Lay’s is launching three standalone flavors, besides its flavor swaps. These releases represent how the brand remains concentrated on limited-time offerings as a method to evaluate long-term demand and renew shelf life. These flavors are spotted at Target and include Bacon Grilled Cheese, Baked Loaded Baked Potato, and Baked Roasted Garlic & Herbs.
REESE’S PB&J Filled Pretzels
REESE’S is combining sweet and salty with PB&J Filled Pretzels, which include peanut butter that is filled with the strawberry flavor inside crunchy pretzels. The launch pushes the brand beyond its traditional chocolate formats while staying true to its signature peanut butter flavor.
Peeps SunnyD Flavored Marshmallow Chicks
Peeps is collaborating with SunnyD to add citrus flavor to its traditional marshmallow chicks. The limited-edition release blends Peeps’ signature marshmallow texture with SunnyD’s citrus flavor, marking another seasonal collaboration for the brand.
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The above lineup of snack brands shows their innovation with collaborations, format, and flavor experimentation. Whether driven by nostalgic partnerships or category-crossing concepts, the launches highlight how brands are working to stand out in a crowded snack aisle and give consumers fresh ways to rediscover familiar names.
