Jumex and AriZona are teaming up to launch a new fruit-forward energy drink line, Jumex Energy. The drink combines Jumex’s signature fruit nectar with a performance blend designed for a natural lift.
AriZona Partners with Jumex on New Fruit-Forward Energy Drink Line
Jumex and AriZona, the two beverage brands, are expanding their partnership with a new line of fruit-based energy drinks. Jumex is a major Mexican beverage company and is known for its classic ‘little blue can.’ The brand’s signature and innovative drinks feature fruit nectars, natural fruit juices, and energy boosters.
According to PRNewswire, the partnership marks a strategic move for Jumex to broaden its global footprint through new products and collaborations.
AriZona, the family-owned American beverage brand behind the iconic tall cans, shares Jumex’s focus on creating flavorful, accessible energy drinks.
The two previously collaborated on Jumex Hard, a malt-based nectar beverage introduced in 2024, marking Jumex’s entry into the alcoholic drink market.
Jumex Energy Blends Real Fruit with Functional Ingredients
The new fruit-based energy drink is made with natural fruit nectar and is designed to provide energy and focus. The drink targets consumers seeking a fruit-based alternative to conventional energy drinks.
Jumex Energy drinks are lightly carbonated for a fizzy and refreshing taste. The line comes in fruity mango and strawberry flavors. It also includes a performance blend of taurine, guarana, and ginseng for added energy support.
With powerful flavors, each can of the energy drink will also provide 150 mg of caffeine. Each can also pack vitamins C, B5, B6, and B12 for an added nutrient boost.
Insights from the Top
Salvi Folch, CEO of Grupo Jumex, spoke about the new launch in a statement shared with PRNewswire. He said, “At Jumex®, we pay close attention to what our consumers want, and Jumex Energy™ is a direct reflection of that—vibrant, flavorful, and full of energy.”
He further adds, “We are proud to continue growing our partnership with AriZona and to offer a product that delivers great taste and functionality to hardworking people who want a reliable energy source to power them through the day.”
Adding to this, Abid Rizvi, CEO of AriZona Beverages, shared his enthusiasm, “Our collaboration with Grupo Jumex® has been a story of shared values and innovation. After the success of Jumex Hard®, we’re thrilled to expand our partnership into the energy category with Jumex Energy™. By combining Jumex®’s strong following as a beloved brand with AriZona’s deep beverage expertise and distribution network in the U.S., the partnership offers a functional product with real ingredients and great taste.”
Jumex Energy aims to provide refreshing energy support with its fruity and natural flavors, added vitamins, and energy-boosting ingredients.
The launch reinforces the Jumex-AriZona partnership and underscores both brands’ commitment to creating drinks that balance taste, energy, and natural ingredients.
