Jolly Rancher is introducing a spicy new addition to its candy lineup: limited-edition “Heat Wave” Gummies. The limited-edition “Heat Wave” Collector’s Box featuring two popular VeeFriends characters will be available from February 11.
Jolly Rancher Brings Characters to Life
VeeFriends, a global entertainment company known for its character-driven universe and collectibles, has teamed up with Jolly Rancher to unveil the “Heat Wave” Collector’s Box. The Collector’s Box will be available for $29.99 during a first-look live commerce event on February 11 at 8:30 p.m. on the Whatnot platform, a live shopping and collectibles platform.
The Collector’s Box offers fans and collectors exclusive early access to the new gummies and includes a mix of classic and new Jolly Rancher products. Each box contains one bag of Heat Wave Gummies, one bag of classic Jolly Rancher Hard Candy, one bag of classic Jolly Rancher Gummies, and two collectible Super Stickers.
One sticker per box is a rare 1/1 Auto Super Sticker, signed by VeeFriends creator Gary Vaynerchuk. Additionally, the box includes a limited-edition comic card by artist DJ Coffman, and collecting all four unique comics allows fans to assemble a full-sized poster.
According to a PR Newswire report, Vivek Mehrotra, Senior Manager of Jolly Rancher, said that the Heat Wave Gummies are designed to deliver excitement for consumers seeking bold, multisensory experiences.
“By blending our iconic fruit flavors with a hint of heat, we’re reimagining the Jolly Rancher experience in a way that’s both unexpected and unmistakably bold,” Mehrotra said.
Sweet Swan and Hot Shot Hornet Take Center Stage
The Collector’s Box features two original VeeFriends characters:
- Sweet Swan: A kind, positive, and bright character who spreads joy
- Hot Shot Hornet: An energetic, adventurous, and problem-solving figure
Andy Krainak, president of VeeFriends, said the partnership creates a unique experience for fans.
Krainak added, “By featuring Sweet Swan and Hot Shot Hornet in the first‑look collector’s box, we’re extending the Heat Wave experience beyond the candy aisle and tapping into a community that thrives on creativity, character, and culture.”
With this partnership, both brands, Jolly Rancher and VeeFriends, are extending the adventurous and fun Heat Wave experience beyond the candy aisle.
