Sweethearts, best known for its Valentine’s Day conversation hearts, is rolling out a Halloween-themed collection. The limited-edition ‘Ghosted Sweethearts’ plays on the modern dating trend of ghosting.
Highlights
- Sweethearts is introducing the collection as a tongue-in-cheek treat for the ghosting era.
- Ghosted Sweethearts can be purchased for a limited time only.
- The idea was inspired by the growing popularity of the ghosting trend.
A Classic Candy Gets a Spooky Makeover
The seasonal release comes in a box filled with all-white, wordless hearts. These conversation hearts of Ghosted Sweethearts allow one to send messages without saying anything at all.
The concept nods to ghosting, when someone suddenly cuts off communication.
According to data by PRNewswire, 84% of millennials and Gen Z have experienced ghosting. Additionally, a Sweethearts study revealed that almost half of the population of millennials and zoomers find the concept to be the worst part of modern dating. That makes ‘Ghosted Sweethearts’ a cheeky Halloween gift for ghosters.
Evan Brock, vice president of marketing for Sweethearts’ parent brand Spangler Candy Company, said, “With Ghosted Sweethearts, we’re putting a stake in the heart of Halloween season and poking fun at ghosting, a spooky phenomenon of modern dating.”
Availability and Pricing Details
The limited-edition boxes are available exclusively through the brand’s website. During the purchase process, the buyer gets an email with a link and a single-use code. Both the link and code can be shared through texts, email, social media DMs, or dating apps. Gift codes are valid through October 31 at 11:59 p.m.
The custom candies offered through the latest Ghosted Sweethearts collection are available for $7.99 per box.
Be it a cheeky message for ghosters or a simple lighthearted message, these blank conversation hearts add a quirky twist to Halloween.
