The highly popular food and beverage company, PepsiCo, is ready to slash the prices of several of its fan-favorite snack brands. Prices could fall by up to 15% on popular snacks like Lay’s, Doritos, Cheetos, and Tostitos. Customers across the U.S. can expect the rollout to begin this week, just ahead of the Super Bowl.
PepsiCo Cuts Prices on Popular Snacks
According to an official press release, retailers will set the new reduced prices for PepsiCo snack brands. Shoppers can expect savings on Lay’s, Doritos, Cheetos, and Tostitos, among the many other favorites across shelves nationwide. Retailers will set their own prices, so discounts may vary by store.
While prices may vary by store, the flavors and quality of PepsiCo snacks remain the same. Updates to recipes and packaging will still be guided by consumer input.
Rationale Behind the Decision
Rachel Ferdinando, the CEO of PepsiCo Foods U.S., reflected on the reasons that prompted the latest development ahead of the Super Bowl. She said that the team spent the past year hearing the consumers’ feedback and identified a financial strain.
“Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget,” Ferdinando said.
PepsiCo’s Efforts Beyond the Price Cut
In addition to the new retail prices of beloved snack brands, PepsiCo is committed to refining its portfolio through various approaches. This includes curated recipe enhancements, such as the removal of artificial flavors and colors from Tostitos and Lay’s. Packaging updates as per evolving consumer preferences is also being implemented to improve the overall experience.
“Lowering prices is one step – an important one – in our commitment to deliver for consumers and strengthen our brands for the future,” Ferdinando adds. “We’ll continue listening, learning, and taking action to keep our consumers at the center of everything we do.”
PepsiCo’s latest price reductions and product-related updates reflect the company’s commitment to both quality and affordability. Classic snack favorites will now be easier to enjoy, well in time for the Big Game.
