Childhood Sandwich Staple Unveils Blueberry Flavor for Spring Season

Uncrustables is adding a new flavor, Burstin’ Blueberry, to its frozen sandwich lineup.

Written By Saheba Khatun
Image of a variety of flavors from Smucker's Uncrustables boxes (Source: smuckersuncrustables.com)

The popular kids’ favorite snack brand, Smucker’s Uncrustables, is launching a new flavor in its crustless frozen sandwich line. With a spring-inspired twist, the brand has introduced Burstin’ Blueberry, which packs 12 grams of protein. The new flavor is expected to hit stores in the coming weeks.

Uncrustables Adds Burstin’ Blueberry Flavor for Spring

This spring, Smucker’s Uncrustables is adding a new flavor to its frozen sandwich lineup. The brand recently unveiled its Burstin’ Blueberry variety, offering fans a fresh take on the classic crustless sandwich.

According to the food-focused social media account Snackolator, the new flavor was revealed at the CANGY (Consumer Analyst Group of New York) Conference. The new blueberry-flavored Uncrustables product is expected to arrive in stores in the coming weeks.

The Instagram post highlighted, “Uncrustables is about to drop a BLUEBERRY flavor this spring in the latest of their amazing new flavors!”

The Burstin’ Blueberry features a sweet blueberry filling tucked inside soft, signature crustless bread.

A Lunchbox Staple with 12 Grams of Protein

The brand has become a staple in lunchboxes and quick snack routines across the country. In addition to its fruit-forward flavor, the sandwich packs 12 grams of protein, offering a more filling option for those looking for a balance of taste and nutrition.

Some of the popular flavors include peanut butter with strawberry, raspberry, grape, and apple cinnamon.

The sandwiches require no preparation; simply thaw and enjoy. It is a popular and practical choice for busy mornings, school lunches, and quick snacks between activities.

Although an exact release date has not been confirmed, the Burstin’ Blueberry flavor is expected to roll out soon. Uncrustables’ new blueberry flavor offers a timely option for those looking to try something new while sticking with a familiar favorite.

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Saheba Khatun is a journalist and content writer with a strong academic background in English literature and a deep passion for storytelling. She has produced a wide range of work spanning news, features, and human-interest stories, often highlighting the voices and experiences of everyday people. Known for her people-focused, thoughtful, and relatable approach, Saheba aims to inform, inspire, and foster meaningful connections through her writing. With an eye for detail and a commitment to integrity, she believes in the power of words to spark dialogue, shift perspectives, and create lasting impact. Outside of her professional work, she enjoys exploring literature, culture, and community narratives, which continue to fuel her creative process and broaden her worldview.
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