New York-based PepsiCo is teaming up with the beloved pizza chain Little Caesars to launch a new, summer-appropriate flavor of Mountain Dew. The collaboration was first leaked online last week. Representatives of both brands have now confirmed the news, leading to extremely positive fan reactions. New flavor-seekers can experience something unique for the summer.
Highlights
- Mountain Dew and Little Caesars are collaborating to drop a new Mango-flavored soda this summer in the United States.
- The news was first flashed online and confirmed through an Instagram post by a grocery and fast food blogger.
- A limited number of cans will be circulated across all Little Caesars establishments.
Limited-Edition Collaboration
After Pineapple Pepsi in 2023 and 2024, a new Mountain Dew flavor, in collaboration with Little Caesars, is being released. The flavor, Mountain Dew Mango Rush, is a much-anticipated addition to a series of limited-edition beverages. Starting on May 5th, this beverage will be rolled out at Little Caesar’s locations across the nation.
PepsiCo Away From Home CMO Scott Finlow released a statement saying, “One thing Mountain Dew and Little Caesars fans both share is a thirst for adventurous flavors. With Mountain Dew Mango Rush, our goal was to collaborate with Little Caesars to create a new, refreshing beverage that pizza and Dew enthusiasts will love.”
Greg Hamilton, CMO at Little Caesars, also added, “We’re excited to team up with Mountain Dew for the first time, especially given the success of Pepsi Pineapple and past flavor exclusives.”
Flavor Profile and Fan Reactions
Even before the official announcement, Mountain Dew Mango Rush was being hailed by fans as a “gem” of a drink. Now critics and official taste-testers have reported that the drink embodies that spirit. Mango Rush is said to have a citrusy kick and is officially being described as “a juicy burst of mango for a bold, refreshing ride that’s made to go perfectly with Little Caesars fan-favorites.”
It is not very sweet and has spicy notes of pepper sans the heat. The drink is the perfect tropical summer drink that blends the citrusy freshness of the original Mountain Dew with a robust mango flavor – the perfect companion for a Little Caesar’s slice.
Promotional Strategy and Insights
The drink was first talked about in a post by fast food and grocery influencer and blogger TeamSupernovaFB. They tipped fans off about it through a lengthy Instagram post where they wrote, “Mountain Dew Mango Rush drops exclusively at Little Caesars in 16 oz cans and will be available for individual sale for the cost of what each location charges for a 20 oz bottle. There have been some pictures going around of some really cool 12-packs. Unfortunately, if you want to get one of those, you will have to individually purchase 12 cans.”
The influencer also noted that each Little Caesars location will only receive 38 cases of 12 cans. He expects positive reactions to the launch leading to the release of a 20 oz bottle, like with Pepsi Pineapple.
While it is a unique way to launch a product, the audience has responded well, even harkening back to older collaborations and new launches the two brands have worked on. Mountain Dew Mango Rush will be available for purchase starting on May 5th at all Little Caesars locations in the United States while stocks last.
