High Noon, a spirit brand specializing in hard seltzer, has issued a voluntary recall of select 12-pack cases of its High Noon Beach Variety packs. The brand identified a labeling error as the vodka-containing cans are labeled as energy drinks, leading to unintentional alcohol consumption.
Highlights
- High Noon announced the recall of two specific lots of Beach Variety packs on July 29, 2025.
- The recalled packs contain CELSIUS ASTRO VIBE Energy Drink cans that were mistakenly filled with High Noon vodka seltzer.
- Apart from the affected lot codes, the rest of the batches are safe to consume.
High Noon is Recalling Selective Lots of Energy Drinks
High Noon is best known for its vodka and fruit juice-based hard seltzers. The company recently announced a recall of two lots of High Noon Beach Variety packs. The issue stems from a packaging mix-up, where vodka seltzer was mistakenly sealed in cans labeled as CELSIUS energy drinks.
The packs of the recalled products have some cans that are labeled as CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition, but are filled with High Noon vodka seltzer. The FDA also issued a public notice on July 30, 2025, for consumer awareness. While no illnesses have been reported, drinking the mislabeled cans may lead to accidental alcohol consumption.
Recalled Product Description
The following details can help consumers identify the affected products:
- Product Name: High Noon Beach Variety Packs
- Product Size: 12-pack / 12 fluid ounce cans with silver lids
- UPC: 085000040065
- Lot Codes: L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00
- Shipped to Distributors: Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin
- Shipping Date: July 21, 2025 – July 23, 2025
- Shipped to Retailers: Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin
Some cans may display the CELSIUS ASTRO VIBE Sparkling Blue Razz label and feature a silver lid instead of the usual black. UPC 8 89392 00134 1 and Lot Codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11 confirm that they contain alcohol and are mislabeled as energy drinks.
The mislabeled cans should not be consumed. Recalled High Noon Beach Variety Packs, with lot codes other than the mentioned ones, are safe to consume. The recall is being conducted in coordination with the FDA and the Alcohol and Tobacco Tax and Trade Bureau.
