Iconic confectionery brand See’s Candies has confirmed its new collaboration with Squishmallows, the popular plush brand from Jazwares. The collaboration returns the beloved mix of See’s signature chocolates and collectible Squishmallows just in time for Halloween.
Halloween Remade: The Return of See’s Candies and Squishmallows Partnership
On October 4, See’s Candies will be hosting an in-shop event at Santa Anita in Arcadia, according to PRNewswire. The event, starting at 10 AM, will be open to the public. Guests can enjoy See’s chocolates, receive special giveaways, and be among the first to snag the limited-edition collectibles.
Visitors can snap photos with the official Squishmallows mascot, and the first 50 guests will receive free gifts.
“We were thrilled by the overwhelming enthusiasm from our customers when we rolled out the Squishmallows x See’s campaign last year,” said Pat Egan, president and CEO of See’s Candies.
“As always, we give our customers what they want, and we know that they’ll be thrilled by what’s in store for this year. We’ve created a collectible that brings joy to both chocolate lovers and Squishmallows superfans,” added Egan.
A Sweet Collaboration
The collaboration introduces several limited-edition plushies with sweet delights, according to PRNewswire. The bundle will include limited-edition Soupy the Goblin, which will be 8 inches tall. Soupy the Goblin comes dressed for Halloween with a cape, fangs, and See’s signature “S” medallion.
Fans can also grab the Benny the Bigfoot key chain, a playful, pocket-sized accessory perfect for the season. Adding to the collection is a special keepsake box of See’s Candies. It is decorated with Soupy and Benny and filled with a selected mix of See’s classic Lollys and chocolates.
The collection comes packaged in a reusable, clear backpack, making it both collectible and practical.
Exclusive Pre-Sale Launch
Fans will get an early chance to grab the bundle during an exclusive online pre-sale at the official website of See’s Candies before the launch. The 2025 Squishmallows x See’s Candies bundle will be available at $60 on October 4.
Between in-store events, early online access, and limited-edition goodies, the See’s Candies x Squishmallows collaboration is set to delight fans in Arcadia this Halloween.
