As the restaurant industry moves into 2026, the Dining Trends Report by OpenTable provides the best overview of the thoughts of Americans about dining out. Based on reservation data and national consumer surveys, Americans are dining out more often. Restaurants are also redefining what dining out means, placing a greater emphasis on value, flexibility, and experience-driven visits.
The findings not only reflect current dining habits but also point to how restaurants can adapt and thrive in the year ahead.
Top Dining Trends to Watch in 2026
OpenTable data shows that restaurants remain significant in connecting people over food. Overall dining out has increased 8% year over year and more than half of Americans (55%) project a higher restaurant expenditure in 2026.
On average, the diners report that they plan to eat out ten times a month, which means that visiting a restaurant is still a common phenomenon in the lives of many Americans.
Despite January typically being a slower month for restaurants, 62% of Americans are still expected to visit popular spots during peak hours. Affordability continues to be a top priority for diners. In 2025, economic restaurants experienced higher footfall, and a similar trend is expected in January 2026.
Dining on Wednesdays and during happy hour is projected to rise 13% compared to January 2025.
Flexibility Meets Spontaneity
Flexibility has emerged as a major trend, with diners showing growing interest in spontaneous dining. According to the figures provided by OpenTable, there is an 84% growth in the number of Notify Me alerts, which allow users to be notified about reservation openings in popular restaurants.
Cities like NYC, Chicago, San Francisco, San Diego, and Las Vegas experienced the most Notify Me alerts. The surge reflects growing enthusiasm for snagging last-minute reservations rather than planning far in advance.
Moreover, patrons are ready to wait at tables when they come as walk-ins, and the acceptable time to wait is about 39 minutes on average. The data suggests many guests’ value flexibility over missing out on a table at a favorite restaurant. Almost half of Americans (49%) are expected to see more spontaneous dining experiences in 2026.
Dining as an Event
For many Americans, dining out in 2026 is not just a matter of food but rather a meaningful experience. Diners are treating restaurant visits as special occasions rather than routine outings. Here’s what is expected for this year:
- Notably, 61% of Americans say dining out feels more like a special occasion than a routine activity in 2026.
- Increased spending is reflected in this trend as diners spend 40% more on anniversary dining than at regular visits.
- Experiential dining during themed nights, tasting menus, and chef tables has seen a 46% increase year over year.
- Moreover, 37% of Americans desire to have more experiential dining this year, and 48% are more willing to be served in a restaurant with a pop-up, collaboration, or special event.
Happy hour has made a significant comeback as part of the value trend shaping how people choose where and when to eat. According to the survey of the restaurateurs by OpenTable, the happy hour and value promotion are the number 1 trends predicted in 2026.
Dining between 4:00 and 4:59 pm has increased 13% year-over-year. 51% of Americans want to see more early evening and happy hour promotions.
Technology, Design, and Menu Trends Shaping Dining in 2026
Technology is reshaping the way diners discover and interact with restaurants. 44% of Americans intend to use more AI tools to identify and book restaurants in 2026. This reflects a broader shift toward tech-enabled decisions when choosing where to eat.
Design and ambiance are also shaping the choice of the place where people dine. Restaurants are focusing on interior designs for a holistic experience. Bar seating and counter areas are being increased, and a more significant portion of customers appreciate the local charm.
48% of Americans are willing to pay a higher price for a unique vibe, and 58% of the population believes that the social-media presence matters to them when deciding where to eat.
Menus are also keeping up with the changing interests of diners. International cuisines are also seeing strong growth, including:
- +76% dining increase for Thai cuisine
- +35% for Australian cuisine
- +34% for Middle Eastern restaurants
The classic shrimp cocktail, chicken pot pie, and meatloaf are also being rediscovered in 2026 menus.
According to the OpenTable 2026 Dining Trends Report, dining out is a dynamic and social experience. As Americans intend to dine out more often and spend on experiences, restaurants that prioritize flexibility, value-driven offerings, technology, and engaging environments will be better positioned to meet shifting consumer expectations.
[Editor’s note: OpenTable is Whatnow’s Exclusive Reservations Partner.]
