The Winn-Dixie Company announced plans to convert seven Harveys Supermarket locations into Winn-Dixie stores. The move is part of a broader strategy to unify its store portfolio under the Winn-Dixie banner. Through this change, the company will create a more consistent shopping experience for customers.
Seven Harveys Supermarket Locations Set to Rebrand as Winn-Dixie Stores
Harveys stores across Florida and southern Georgia will soon undergo a transition. The company confirmed that seven of those stores will be rebranded under the Winn-Dixie name. This is to bring the stores under one trusted name.
The conversions mark a continued shift away from the Harveys banner toward Winn-Dixie branding. Through these changes, the company will create a better shopping experience for customers under the brand name. Customers will continue to be served by the same store teams while gaining access to Winn-Dixie products, promotions, and store features.
Details of the Transition
According to Business Wire, seven Harveys Supermarket locations are slated for conversion.
Customers will gain access to the Winn-Dixie experience, including fresh produce, quality meats, and the signature Own Brand products. Apart from this, they will also get access to the grocer’s signature Lip Lickin’ Chicken in the deli.
The Harveys stores undergoing the transition include the following:
- 5909 University Blvd. W., Jacksonville, FL 32216
- 5250 Moncrief Road W., Jacksonville, FL 32209
- 4506 SW Heritage Oaks Circle, Lake City, FL 32024
- 3435 N. Pine Ave., Ocala, FL 34475
- 2630 US Highway 92, Lakeland, FL 33801
- 1305 Ariana St. W., Lakeland, FL 33803
- 3606 S. Second St., Folkston, GA 31537
Harveys Rewards customers can also easily transition into Winn-Dixie’s Rewards app. They can transfer their existing points and continue to access weekly deals and more. No new sign-up is required for this transfer.
The company currently operates approximately 17 Harveys locations, which are gradually being converted or rebranded.
About the Brand
Winn-Dixie is a trusted neighborhood grocer brand that is serving communities across Florida and Southern Georgia. It is a subsidiary of the Winn-Dixie Company and operates local, authentic grocery and liquor stores. The brand is currently facing tough competition against brands like Aldi.
Winn-Dixie is currently undergoing restructuring and rebranding itself. It is currently operating about 130 grocery stores and 140 liquor stores across Florida and Georgia. The rebranding is helping the brand make a comeback as it strengthens its position in the market.
The transition of these seven stores marks another step forward in Winn-Dixie’s ongoing strategy. The move further aligns store operations under a single brand while standardizing the customer experience.
