According to recent reporting in OBJ, the Bradenton-based First Watch Restaurant Group is prioritizing guest experience and expanding in key markets.
Citing CEO Chris Tomasso, the OBJ reports that the brand is implementing an “invest in the guest” initiative that will improve consumer experience.
“The Traditional, a First Watch staple, is now served with more potatoes and more meat,” the report states.
“We also reinstated complimentary weekend “wait coffee” in all Central Florida restaurants, including Altamonte, which went into effect that same weekend. It’s a beloved part of our heritage that we paused during Covid-19 for safety reasons, and bringing it back shows how we’re focused on delighting guests at every touchpoint,” said Tomasso.
Tommasso added that the brand has “also signed five more leases across Central Florida in Poinciana, West 192 Kissimmee, Ormond Beach and two in Mount Dora.”
“We expect those to open throughout summer 2025 and into early 2026,” he said.
