First Watch Opens New Restaurant on Wickham Road

Breakfast spot opens newest location on March 23

Lisa Hay
Written By Lisa Hay
News Writer
Photo: Official

First Watch, the made-to-order breakfast, brunch, and lunch spot, will open a new restaurant on Wickham Road on Monday, March 23. The restaurant, located at 5195 N. Wickham Road, brings a chef-inspired menu and rotating seasonal offerings to a 4,000-square-foot space that seats more than 170 people and features a covered patio and an interior bar.

First Watch is widely known for its modern take on breakfast and brunch. Dishes are made to order using fresh ingredients in a kitchen without heat lamps, microwaves or deep fryers. In addition to familiar favorites like omelets and The Traditional, First Watch’s diverse menu – which is available all day – also includes innovative dishes, such as Avocado Toast, Farmhouse Hash, Lemon Ricotta Pancakes and its signature Million Dollar Bacon, as well as sandwiches and salads, including the Superfood Kale Salad.

The Wickham Road team will start each morning juicing fresh fruits and vegetables to make their signature fresh juices. First Watch also brews its socially responsible Project Sunrise coffee, sourced by women coffee farmers based in South America. To celebrate the opening, customers who dine in at Wickham Road on Monday, March 23 through Friday, March 27 will receive unlimited Project Sunrise coffee with their meal.

First Watch offers a revolving seasonal menu that follows the position of the sun to source fresh ingredients. The Wickham Road restaurant will offer its first seasonal menu in Summer 2026.

This restaurant will employ approximately 30 people while operating on a one-shift a day, “No Night Shifts Ever” approach that enables its teams to enjoy their evenings and build a better quality of life. Interested applicants are encouraged to apply at careers.firstwatch.com.

First Watch is open 7 a.m. to 2:30 p.m. daily for pickup, delivery and dine-in service. To place an order or join a digital waitlist, visit firstwatch.com.

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Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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