Longwood Deli Under New Ownership

"Then a mutual friend told us Pickles was coming on the market. We made the connection and struck a deal." 

Paul Soto
Written By Paul Soto
News Writer
Photo: Official

According to recent reporting in The Business Journal, a classic deli will be operating under new ownership.

Rick Bouffard has acquired Pickles Authentic New York Delicatessen at 1891 W. State Road 434 in Longwood after years of being a loyal client. 

Local readers may recall Bouffard previously held a multi-unit leadership position with a Tijuana Flats franchisee; he will now be bringing his experience to one of his favorite local establishments.

“It’s a place I’ve been going to for years — with my kids, my family,” Bouffard told OBJ. “My business partner and I — Rick Brown — who’s also part of the acquisition, went all the time. We actually developed a concept inspired by what Pickles represents because you just don’t find sandwiches like that anymore. We even built out a whole plan: website, menu, domain, logo — all of it. Then a mutual friend told us Pickles was coming on the market. We made the connection and struck a deal.” 

“I started at Barnie’s coffee shop when I was 16 and was promoted to general manager at 17 — which, looking back, was a terrible idea,” he says, articulating his restaurant experience. 

“But I stayed in the industry and eventually moved into multi-unit management at Tijuana Flats. I was vice president of operations for a very successful franchise group. I had the lowest turnover and food cost, and I served on advisory councils that made companywide decisions. I’ve learned that I perform best when I have control. So owning something where I can hear directly from guests and staff, make adjustments and shape the concept — that just feels like the natural next step. “

In the interview, he adds that the priority is to enhance and not overhaul. 

“When people ask what we’re changing, I tell them: nothing. You’ll still get the same Reuben, the same corned beef,” he said. 

“We’re just making small optimizations — getting the food out more efficiently, more consistently. That’s it. “

However, the cocktail menu will be expanding. 

“We’re offering guest and employee favorite cocktails. We partnered with Red Bull on a skinny watermelon margarita. We make our own gin-infused pickle juice for a gin and juice special. Of course we’ve got picklebacks. And our Bloody Mary comes with a slice of our house-sliced roast beef.”

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Paul Soto is a freelance writer. He is a graduate of UT-Austin and Syracuse University's MFA in Creative Writing. He lives between the U.S. and Portugal, where he is working on his first book.
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