The quickly expanding “fresh casual” restaurant SoFresh will be opening a new location in Central Florida, according to a recent plan filing with the State of Florida. The store will be found at 5380 Stadium Parkway in Rockledge.
The location will be run by Whitpeas Corporation, spearheaded by Paul Whitmore.
“SoFresh offers healthy food alternatives in the fast food sector,” Whitmore tells What Now Orlando, adding that the chain’s low prices and nutritious offerings sparked his motivation to franchise the brand.
“It’ll be our first location on the Space Coast,” he says, adding that there’s “hope” for further expansion in the future.
On their website, SoFresh further defines themselves as creating “a movement behind our signature ‘fast-casual fresh’ cuisine by using only the highest quality ingredients. We offer hot bowls, salads, wraps, broth bowls, smoothies, and juices – serving them in a lively, welcoming setting.”
“Our versatile menu, down to our scratch-made in-house sauces and dressings, are rooted in our desire to make fresh eating a simple part of every lifestyle. We naturally accommodate a variety of preferences, including vegan, vegetarian, keto, paleo, and gluten-free.”
Whitmore tells What Now Orlando that he plans to open in “early May.” No specific opening date has been announced.
