The Arizona Cardinals Football Club is elevating the gameday experience at State Farm Stadium by unveiling “Casa Roja at the Fifty,” an exclusive collaboration with acclaimed restaurateur and hotelier Sam Fox, Arizona’s visionary hospitality innovator.
Nestled beneath the stadium’s east side at the coveted 50-yard line, Casa Roja at the Fifty redefines premium sports entertainment, according to a press release from the Arizona Cardinals. This underground experience is accessible only to an exclusive set of ticket holders, with entry granted solely through one of the 500 premium seats positioned at midfield. The regular season is scheduled to begin on September 4, 2025, with the defending Super Bowl LIX champion Philadelphia Eagles hosting the NFL Kickoff Game.
When descending into Casa Roja, guests are transported into a sophisticated oasis where modern Spanish design meets urban energy. The space features a stunning center bar offering a curated selection of signature cocktails, wines, and beers. Multiple culinary stations showcase an all-inclusive, thoughtfully crafted menu that reflects Fox’s renowned culinary vision, providing ticket holders with an exceptional dining journey before returning to their prime midfield seats for unparalleled views of the action.
Fox and his team behind The Global Ambassador Hotel in Phoenix, Arizona, and The Twelve Thirty Club in Nashville, Tennessee, are executing the entire design and development of the club, from inception to completion.
“As an organization, we’re striving to make forward progress in every aspect of our operation and that certainly includes at State Farm Stadium on game days,” Cardinals Chief Operating Officer Jeremy Walls said in a news release. “It is important for us to provide the best possible experience for fans with varying preferences and the moves we’ve made in recent years demonstrate that commitment. We’re proud to offer pricing that is among the most affordable in the NFL. At the same time, there’s clearly high interest among some fans for a more elevated experience, and we are intentional about providing options to meet that demand as well. We are thrilled to introduce Casa Roja at the Fifty as the latest initiative in this on-going effort.”
Casa Roja at the Fifty will welcome ticket holders 90 minutes before kickoff and extend its hospitality for a full hour after the final whistle. Beyond gameday exclusivity, members will enjoy premium benefits year-round, including reserved preferred parking spaces on game days and priority access to third-party events at State Farm Stadium, from headline concerts to major sporting events.
“We’re creating something truly special with Casa Roja at the Fifty that goes beyond what fans expect at a sporting venue,” Sam Fox said in a news release. “It’s an honor to partner with the Cardinals once again, building on the success we had with the Morgan Athletic Club. This new collaboration gives us the opportunity to bring the same level of hospitality, design, and culinary excellence that guests experience at our properties to State Farm Stadium.”
