Sam Fox, the renowned restaurateur who has opened several concepts, is getting ready to introduce a new concept called Society Swan, which will debut in Scottsdale at 7014 E Camelback Rd.
The company’s newest concept is set to open in the Scottsdale Fashion Square, according to the company’s social media. Society Swan will be an American brasserie, promising a vibrant atmosphere and a unique twist on classic American comfort food. While details regarding the menu have yet to be revealed, customers can expect classic American entrees, such as burgers and sandwiches, prepared with French-style techniques in a lively, informal setting. The restaurant will feature locally sourced ingredients, seasonal dishes, and a creative approach to American favorites.
Sam Fox is a prominent figure in the Valley’s dining scene and the founder of several successful restaurant concepts. As the founder of Fox Restaurant Concepts, he has spent over two decades transforming Phoenix into a culinary destination. His portfolio includes local establishments such as The Henry, a stylish modern American restaurant, and True Food Kitchen, which offers health-conscious, seasonal dishes inspired by Dr. Andrew Weil’s anti-inflammatory food principles. The second location of The Henry in Arcadia is set to open at Uptown Plaza on April 2.
Fox has also expanded his reach with other notable ventures, including Culinary Dropout, a laid-back gastropub focusing on craft beers and classic comfort food, and North Italia, an upscale steakhouse renowned for its exceptional steaks and vibrant atmosphere. His restaurant empire continues to grow beyond Phoenix, with several of his concepts now in cities nationwide. Society Swan will be the newest addition to the restaurateur’s impressive portfolio, offering a modern yet relaxed dining experience that promises to captivate locals and visitors.
