Dutch Bros Coffee doesn’t plan to slow down its expansion plans in San Diego, this time working on a new location in Ocean View Hills at 5388 Ocean View Hills Pkwy.
The company’s newest location is being proposed for a vacant spot at the corner of Otay Mesa Road and Ocean View Hills Parkway, according to a recent filing submitted to the San Diego Department of Environmental Health and Quality. There’s no timeline for this opening, but considering plans are still in review and the site will be built from the ground up, it’s likely this location won’t open until sometime next year. Dutch Bros has expanded significantly within San Diego, opening man sites this year.
Since Dutch Bros went public in September 2021, eclipsing unit development goals has been one of its most outstanding achievements, according to QSR Magazine. From then until now, the coffee chain has nearly doubled to 912 restaurants. Dutch Bros opened 81 locations in the year’s first half, extending its streak to 12 straight quarters of 30 or more unit openings. The brand expects to reach the lower end of its 150 to 165 store opening projection for 2024, meaning it will likely end the year just shy of 1,000 shops systemwide.
“When these new operators get the call, we invest in their success and the success of the market by assuming our experienced opening team,” CEO Christine Barone said during the chain’s Q2 earnings call. “These teams work alongside our new operators to lay a strong cultural foundation and ensure our new [broistas] are empowered to be highly successful. This powerful combination of experience, energy, and teamwork helps us consistently deliver an exceptional customer experience focused on speed, quality, and service. We continue to be pleased with our shop-level turnover indicators, which are in line with our expectations. Our best people are staying and growing with us.”
