Global Dessert Chain Brings Its Famous Treats to San Diego This October

Beard Papa’s, the world-famous cream puff chain with 550+ stores worldwide, opens its first San Diego location on October 4 with grand opening giveaways and exclusive deals.

Saheba Khatun
Written By Saheba Khatun
News Writer
Annesha
Edited By Annesha
Managing Editor
On October 4, Beard Papa opens another new location in California (Source: PRNewswire)

Beard Papa’s, the global chain known for its signature cream puffs, is opening in San Diego. The new store’s grand opening celebrations will be held on October 4 and October 5 with a free cream puff and more exclusive deals.

Beard Papa’s Expands to San Diego: A Sweet Arrival

Beard Papa’s first San Diego location will open on October 4 in the Convoy Street corridor of Kearny Mesa. The bakery is famous for its double-layered pastry shells filled with whipped cream and vanilla bean custard.

This Japanese bakehouse was founded in 1999 and has now expanded to 15 countries across the globe. The store opened its first location in the US back in 2004, and since then it has become a household name for favorite baked goods.

According to the PRNewswire report, Andrew, the San Diego franchise owner, said, “We are thrilled to bring Beard Papa’s to San Diego. Our goal is to serve the community with a dedicated Japanese bakery that has such a strong cult following. We can’t wait to share our fresh, handcrafted cream puffs with everyone in the Kearny Mesa area.”

Grand Opening Festivities 

The San Diego store will celebrate this grand opening with a free limited-edition Mashe tote bag for the first 100 customers on October 4 and 5. The offer is available only with the purchase of Beard Papa’s special value 6-pack; customers can also enjoy free cream puffs, coupon cards, and exclusive discounts.

Customers can sign up for a chance to win a free original cream puff voucher, with 20 lucky winners receiving Beard Papa’s swag, gift cards, or additional free cream puffs. The contest runs from August 12 to October 6, and winners will be notified by email. The offer is limited to San Diego residents only. A free original puff voucher will be valid with any purchase on the grand opening day.

Menu Highlights: Taste the Tradition

The grand opening weekend menu features freshly baked signature sweet treats like cream puff shells in classic original, chocolate, and matcha. The soft, warm cream puffs are filled with the bakery’s signature vanilla bean custard.

In addition to the classic and signature flavors, Beard Papa’s is also rolling out several other flavors like green tea and chocolate custard after its launch.

“Our cream puffs are baked fresh on-site every day and are some of the largest you’ll ever experience. With real vanilla bean, premium custard, and high-quality ingredients, Beard Papa’s is more than just a dessert – it’s a fun, crave-worthy experience that keeps people coming back for more,” added Mark Nathan, Marketing Director for Beard Papa’s.

With 550 locations worldwide, Beard Papa’s offers a variety of cream puff flavors, seasonal specials, and Japanese-inspired treats beloved by fans around the globe.

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Saheba Khatun is a journalist and content writer with a strong academic background in English literature and a deep passion for storytelling. She has produced a wide range of work spanning news, features, and human-interest stories, often highlighting the voices and experiences of everyday people. Known for her people-focused, thoughtful, and relatable approach, Saheba aims to inform, inspire, and foster meaningful connections through her writing. With an eye for detail and a commitment to integrity, she believes in the power of words to spark dialogue, shift perspectives, and create lasting impact. Outside of her professional work, she enjoys exploring literature, culture, and community narratives, which continue to fuel her creative process and broaden her worldview.
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