Juice It Up! recently announced a new development agreement in San Diego. RestaurantNews.com shares the fast-growing juice franchise has partnered with HGW Capital LLC to bring its first six locations to the region. A recent permit filing places its first local spot at Nordahl Marketplace shopping center in San Marcos.
Franchisee Joe Harry tells What Now San Diego that his group HGW Capital LLC holds the exclusive rights to grow Juice It Up! in the San Diego market. Its target locations include San Diego, Vista, Escondido, Chula Vista, National City, and San Marcos.
The group is currently headquartered in Riverside, and has locked down leases for its first two storefronts in San Marcos and Downtown San Diego, and is currently working on a third lease.
Earlier this year, QSR Magazine shared that the juice chain plans to reach 200 locations in the next four years. Juice It Up! is looking to western states like California, Arizona, Oregon, and Nevada for further expansion. The brand is quickly closing in on 100 locations in the US and has multiple deals signed to grow in Southern California.
The menu at Juice It Up! features freshly-squeezed raw juices, superfruit or protein-infused smoothies, and classic smoothie blends for any taste preference, with signature options like Strawberry Wave, Chili Lime Mango, and Ever Green. Juice It Up! also offers smoothie-style bowls, organic acai bowls topped with granola and fresh fruit, or build-your-own bowls.
Harry shares San Diego will see its first Juice It Up! opening in October 2023. Its second location is projected for the end of 2023, and a third spot is in the works for an early 2024 debut. Get to know Juice It Up! by visiting their website.
