PopUp Bagels, the fast-growing “Not Famous but Known” bagel brand, is expanding its presence in California through new franchisee partnerships in San Diego.
The company has signed agreements with Paul Goodman and Griffin Thall, The Bagel Boyz, to open 10 locations in San Diego County over the next several years, according to a press release. This is just the beginning for PopUp Bagels’ California expansion, as the company also signed an agreement with James Marzouk of Sweetzer Capital to open 25 locations in Los Angeles and Orange County.
“California has always been a key market in our growth strategy, and we’re excited to partner with Sweetzer Capital and The Bagel Boyz, who are deeply ingrained in their local communities,” Tory Bartlett, CEO of PopUp Bagels, said in a press release. “These partnerships are an important step as we expand our footprint, and we look forward to working with landlords who share our vision to bring fresh, hot, whole bagels to new fans across the state.”
PopUp Bagels strategically selects locations in high-traffic, energetic urban and suburban communities. The retail spaces typically span 1,100 square feet, focusing on areas with vibrant atmospheres and strong foot traffic. By positioning itself in dynamic neighborhoods, the company ensures the brand resonates with locals and visitors alike, creating a welcoming space for everyone to enjoy its signature Grip, Rip, and Dip bagels.
“PopUp Bagels is everything we love in a brand, and we’re excited to bring that energy to San Diego. Known for its hot NYC bagels, crave-worthy schmears, and buzz-worthy marketing, PopUp is going to thrive in America’s Finest City,” Paul Goodman, Co-Founder and President of The Bagel Boyz, said in a press release. “Whether grabbing a dozen to share with neighbors or bringing a few bagels to the beach with friends, PopUp Bagels is here to fuel connections and create moments that bring communities together.”
Adding these new franchise partnerships further strengthens PopUp Bagels’ position in the bagel industry, bringing its infamous Grip, Rip, and Dip bagels to communities nationwide. The brand’s commitment to serving high-quality, freshly baked bagels and its unique weekly schmear offerings continues to generate excitement and loyalty among enthusiasts.
PopUp Bagels’ expansion continues its mission of a broader national journey. Soon, PopUp Bagels will be available in cities across the U.S., making their distinct, hot-from-the-oven bagels available to more communities.
