Golden Eye Social is a gastropub and San Francisco’s first and only AR darts bar featuring 6,500 square feet complete with two full bars, lounge and dining areas, and six individual lanes of various sizes with options for dedicated private events spaces. Joining the nearby Thriller Social Club as the second gaming, eating, and drinking establishment from partners Proof Positive and Stag Dining Group, Golden Eye will employ the 501 Fun Augmented Reality Dart system to create a high-tech adaption of the classic game in modern art deco-inspired space. Golden Eye Social opening on May 7, 2025 in SoMa,
“We’re excited to bring Golden Eye Social to life on a bustling corner in SoMa, merging casual competition with elevated food and drink, which has become a major trend in hospitality. The augmented reality entertainment coupled with great food and drinks offers a unique experience for our guests to gather, make new connections, and their visit will take flight!” says Proof Positive Co-Founder Kingston Wu in a statement. “We also want to underscore our gratitude to the city of San Francisco and the Office for Economic and Workforce Development for funding citywide grants that support small businesses and new storefronts, such as our own. ” Golden Eye Social will cater to a broad clientele — from the happy hour work crowd and date night to business and convention groups to gatherings with friends or mature families.
“Golden Eye Social is an exhilarating destination that adds to the wave of new businesses opening in Yerba Buena,” said Yerba Buena Partnership Executive Director Scott Rowitz. “New investment and new attractions like this, paired with our expansive arts and cultural scene, are driving a tangible optimism and excitement about Yerba Buena. The neighborhood is buzzing day and night, with more to do, see and experience than we’ve seen in years.”
Groups will enjoy moving easily between playing, drinking, and eating in the lanes, or dining at the communal and high top tables before or after their reserved time slot. Golden Eye features approachable, elevated cuisine made with seasonal, locally-sourced ingredients. The food menu is filled with playful takes on classic dishes and a rotating selection of Oysters on the Half Shell, including a $2 option, served with tosazu mignonette.
Bar Snacks include Pickled Eggs with piparra peppers, salted pretzels ($8); Smoked Trout Dip with fennel pollen lavash crackers ($14); Scotch Egg with pork banger, HP aioli, pickles ($10); and Beef Tongue Skewer with pickled mustard seed, frisee, horseradish, beet ($12)
Small plates include 7 Layer Tuna Tartare with chive sour cream, roe, chopped egg, shallot, nori breadsticks ($21); Baked Oyster Dynamite with tobiko mayo, crab, scallion, and bay shrimp ($21); and Kimchi & Pork Belly Sliders with charred scallion aioli on an Acme bun ($14). A selection of tinned seafood served with kewpie egg salad, celery-olive escabeche and toasted baguette include La Brujula Yellowfin Tuna Belly, Spain ($29); Don Bocarte Boquerones, Spain ($18); and La Brujula Mussels in Escabeche, Spain ($22).
Larger plate options feature Seared Maitake “Steak” with bernaise, watercress salad, onion rings ($21); Fish ‘n Chips: cod fried in miso beer batter served with tsukemono tartar ($24); The Golden Burger served with caramelized onion, thick cut gruyère, remoulade, served with fries ($21); and Steak Frites with au poivre sauce, thyme fries ($28). To finish with something sweet, the dessert menu includes a Chocolate Ganache Tart with banana, salted caramel, peanuts, vanilla whoop ($12); and Olive Oil Cake with honey yogurt, strawberry, pistachio butter ($12).
Assistant General Manager Mike Schwindt, who spent nearly a decade at District San Francisco, spearheads the beverage program, which highlights new, creative cocktails and classics with a twist that ranges from light and bright to spirit-forward. Highlights include Golden Eye Espresso Martini with coffee infused vodka, coffee liquor, Baileys, Frangelico, Kahlua; Combination Finish with gin, elderflower, lime, cucumber mint syrup, egg whites; El Jefe with Mezcal Union Uno, reposado tequila, pineapple gum syrup, house bitters; and Barrel Aged Mezcal Manhattan with pineapple infused mezcal, Caparo Bianco, mole bitters, orange bitters. Non-alcoholic drinks include Bebida Falsa with Ritual Tequila Alternative, fresh lime juice, agace and Phony Negroni: Ritual Gin Alternative, Ritual Aperitif Alternative. All signature cocktails are $15 and non-alcoholic cocktails are $12. The wine selection features a list of elevated bubbles, approachable local and international, and Reserve wines served by the glass and by the bottle. The beer list showcases independent craft breweries served by the glass or bottle.
Golden Eye Social revolutionizes San Francisco’s recreational gaming scene with six various sized lanes featuring 501 Fun’s AR dart technology, blending digital innovation with classic gameplay. The games at Golden Eye Social include “Disco Wall,” “Killer,” “Robin Hood,” “Halve It,” and “Shanghai.”
Co-owner Wu and contractor Roberto Tiradocrespo, with input from marketing and event managers Linore Rong and Kristin Chantry, oversaw the construction and design of the completely renovated space, adorned with shades of burnt orange, plum, forest green, and royal blue with accents of brass and copper, chevron design elements as a subtle nod to an arrow, and Birds of Prey plants speckled throughout.
In addition to adding two new bars, the transformation of the space includes expanded dining and lounge areas, a brand new centrally located entrance, new and renovated bathrooms with playful wallpaper and gold fixtures, and significantly raised ceiling line. Golden Eye has invested over $100k in upgrading the entertainment package, which includes a Meyer Sound System, with multiple AV connection points, 11 individually controlled televisions, and DJ/KDJ capabilities with a stage to create the optimal entertaining experience.
Lanes at Golden Eye Social are available for walk-in guests or via reservation through OpenTable, and offer the convenience of preordering food from a select menu with no minimum spend required. Prices are $45 for 90 minutes (accommodating up to 6 guests) or $60 for 90 minutes (accommodating up to 8 guests). Guests can book their dart lane experience up to 30 days in advance or as late as one day prior with a 25% deposit required to secure the reservation. The Golden Eye’s dedicated events team can host large group events and buyouts of up to 300 people, with an occupancy of 197; requests can be submitted online.
Golden Eye Social is located at 311 Third Street (at Folsom Street), San Francisco, CA 94107. Lanes are available from Tuesday to Saturday starting at 4:00 p.m. (food service ends at 10:00 p.m., beverage service ends at 12:00 a.m.). The last booking is available two hours prior to closing time.
