Global Collectible Toy Brand Expands in Bay Area with New San Mateo Store

Pop Mart opens a new store at Hillsdale Shopping Center in San Mateo, expanding its designer toy retail presence in the Bay Area.

Written By riya yadav
Storefront image of Pop Mart (Image credit: Hillsdale Shopping Center)

Pop Mart will open a new store at Hillsdale Shopping Center, marking the brand’s continued expansion in the Bay Area. The collectible designer toy retailer will debut the San Mateo location with a grand opening on March 14 as part of its expanding North American footprint.

Pop Mart Opens Fifth Bay Area Store at Hillsdale Shopping Center

The new Hillsdale location will be the fifth Pop Mart store to open in the Bay Area. The brand operates more than 65 physical stores and more than 130 Robo shops in the United States. Globally, Pop Mart operates more than 550 stores and over 2,500 Robo Shops across more than 20 countries. The company also reaches customers in more than 90 markets through its e-commerce platforms.

“Pop Mart has built an incredible following around the world through collectible culture, original creations, and playful design,” said Jacqueline Fitch-Little, senior vice president of leasing for Northwood Retail. “We’re excited to introduce this vibrant concept and bring a new kind of discovery to Hillsdale.”

Fan-Favorite Collectible Universe in San Mateo

Pop Mart has collaborated with artists from around the world to create characters that have become popular among collectors and fans. Its growing lineup includes popular characters such as DIMOO, THE MONSTERS, HIRONO, MOLLY, and SKULLPANDA.

The brand also releases special-edition collaborations that continue to expand its universe of characters. Located at Hillsdale Shopping Center on Sixty 31st Avenue in San Mateo, the store offers visitors a chance to explore Pop Mart’s collectible figures and immersive retail experience.

A Growing Global Brand

Pop Mart was founded in 2010 and has since grown into a global entertainment brand focused on creating original characters and intellectual property. With the opening of its new store at Hillsdale Shopping Center, the brand continues to expand its presence across North America.

“We’re excited to open our newest Bay Area location at Hillsdale Shopping Center and introduce more fans to the world of Pop Mart,” said Tyson Bolliger, Pop Mart’s head of retail operations, The Americas.

“Our goal is to create a space where art, storytelling, and collectible design come together, giving visitors the chance to discover their favorite characters and experience the imagination behind our brand,” Bolliger added.

The new location of the Pop Mart store adds another destination for fans and collectors in San Mateo.

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Riya Yadav is a writer with a background in journalism and literature who brings her thoughtful, story-driven approach to content creation. She has contributed to newspapers, with a focus on feature writing that captures the nuance of people and culture. Passionate about art, books, cinema, and all things creative, Riya combines cultural insight with strong research to bring clarity and depth to her writing.
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