The RealReal is reopening its doors in San Francisco flagship in Union Square, returning to the heart of the city’s shopping district. The reopening marks the brand’s return after nearly three years away from San Francisco. The store will offer authentication services and authenticated luxury fashion to visitors.
The RealReal Reopens Flagship Store at Union Square
The RealReal is returning to San Francisco after nearly three years since closing. The reopening reflects the company’s confidence in San Francisco’s retail market and its lasting ties to the city. Featuring a bigger space and additional services, the store is ready to open on February 26, 2026.
Founded in 2011 in San Francisco, The RealReal is a leading luxury resale marketplace for authenticated luxury goods. Its full-service consignment model offers virtual appointments, in-home services, and direct shipping. The company combines expert-led authentication with AI and machine learning.
The new store is opening in Union Square, which has recently witnessed an increase in leasing activity. This move supports the store’s strategic timing, which aligns with the shopping district’s broader retail recovery trend.
New Store Features and Offerings
The new store features a redesigned two-story space spanning over 8,100 square feet. Designed to be a destination for shoppers and consignment services, it offers convenience and ease to visitors. The store also carries creative elements that blend San Francisco’s spirit with modern luxury, marking its homecoming.
The store includes luxury authentication services, personalized consignment consultations, and more. On weekends, it will host coffee from Painted Leopard, which is a woman-owned specialty coffee roaster known for its popular pop-ups.
Shoppers can easily access authenticated luxury fashion, fine jewelry, and watches. The store also features expanded areas for consignor appointments and private showings.
The RealReal’s reopening marks the homecoming for the company in San Francisco. It also signals a positive step in the revival of Union Square’s retail market. As foot traffic returns to Union Square, the reopening highlights a fresh surge in activity for both the brand and the shopping district.
