According to a recent permit filing, Crunchy Red Fruit is set to open another location in Bellevue’s Bel-Red area at 1850 130th Ave NE #2.
“We’re still working on a slightly different brand name before speaking on it, but the 1850 130th Ave NE location will be our warehouse and event space. We are going to be merging with Seattle Wine Co, and at their location of 1950 130th Ave NE will be our main venue,” Jackson Rohrbaugh, the president of Crunchy Red Fruit, told What Now Seattle.
“We will be making more announcements soon with even more information on the relaunch and partnership with Seattle Wine Co.”
While an official opening date has yet to be confirmed, Crunchy Red Fruit describes its philosophy as a place of guidance for people who want to enjoy wine, but are unsure of where to begin. This is where Crunchy Red Fruit steps in, offering a curated collection of wines that transcend the ordinary, wines that weave captivating narratives, and wines that diverge from the commonplace offerings found in big box stores.
In the vast landscape of wines enjoyed in the US, a significant portion is produced in bulk, often relying on machine-harvested grapes and a heavy dose of chemical intervention both in the vineyard and the winery. These wines, adorned with ingredients most would struggle to pronounce, seem more suited for shampoo bottles than the cherished drink in your glasses. It is this realization that fuels their passion for introducing a better way.
At Crunchy Red Fruit, they hold a special affection for small-scale producers who nurture their vineyards organically, preserving the pure, unadulterated essence of the grapes. These vintners, artisans of the vine, avoid obfuscating the natural flavors with chemical manipulations in the winemaking process. Their collaboration extends to wineries that embrace transparency in their craft, candidly sharing the steps that culminate in their creations. This openness, they believe, contributes to the creation of wines that are not just intriguing but genuinely remarkable.
The wines they’ve curated, carefully chosen with a commitment to quality and authenticity, embody the stories of their makers. These stories, rich with tradition, innovation, and a deep respect for the land, bring a unique vibrancy to each bottle. They are excited to embark on this journey with their customers, to present not just wines but the profound narratives that enrich each sip.
Jackson Rohrbaugh, Crunchy Red Fruit’s enthusiastic steward and president, shares this philosophy with a fervor, and is eager to showcase these wines and the captivating stories that accompany them. Together, they’re embracing a refreshing approach, a voyage into the world of wine that promises not just exceptional flavors but also a genuine connection to the passionate individuals who craft them, according to the company website.
Editor’s Note: Updated information provided by Jackson after the initial article was published.
