A popular coffee and juice shop is expanding with its fourth Seattle-area location this spring.
Joe & the Juice plans to open downtown at 1303 Fifth Ave., Sammy Einstein, head of brand and culture, confirmed to What Now Seattle.
“We will open this location in Q2 as part of our Seattle and West Coast Expansion, and a great opportunity to establish presence in Downtown Seattle,” Einstein said.
The expansion is part of a larger growth plan, with the company aiming to open 40 new stores across the United States in both existing markets and new neighborhoods the team wants to explore.
“The greater Seattle area has quickly become a major focus for us, and the love and support from the local communities where we have already opened has been incredible. We can’t wait to keep growing here and bring even more good energy to your vibrant communities,” Jorrie Bruffett, managing director, said in a statement.
The new location will mirror other outposts and offer the full menu of favorites, including fresh juices, coffee, smoothies, breakfast bowls and sandwiches.

Hot picks from the menu include the “Beets & Berry” smoothie with strawberries, bananas, beetroot powder, date puree, collagen and whey protein; the “Feel Good” juice with ginger, lemon, turmeric, carrot, olive oil and apple; and the steak sandwich with tomatoes, Parmesan cheese, arugula, pickles, honey mustard and steak on Joe’s classic bread.
Joe & The Juice was founded in Copenhagen in 2002 by Kasper Basse and has since grown to more than 400 locations across the Nordics, Central Europe, the United Kingdom and the United States. The company aims to expand to 1,000 stores by 2028, according to LinkedIn.
For updates, visit the Joe & the Juice website and follow the brand on Instagram and Facebook. Stay tuned for the grand opening.
