As Tampa’s culinary entrepreneurs gathered last month for Whatnow Media Group’s Accelerate event, the Whatnow team called ROOST Tampa home. The design-forward apartment hotel served as the official hotel partner for the event, offering a seamless home base just steps from the city’s best dining, nightlife, and event venues.
Located in the Asher tower at 1050 Water Street, ROOST Tampa is redefining the extended-stay experience. As the brand’s first Florida location and its largest to date, ROOST blends the comfort and spaciousness of a luxury apartment with the elevated service and polish of a boutique hotel. Its 97 fully furnished suites—ranging from studios to two-bedroom layouts and co-living units—feature full-sized kitchens, designer interiors, and curated details like leather lounge chairs from Luteca, surrealist artwork by Massimo Colonna, and Moroccan rugs by Beni.
For the Whatnow team, the stay offered more than just a place to sleep—it was an opportunity to experience the same hospitality-focused, lifestyle-driven energy that defines Water Street Tampa. With access to 30,000 square feet of amenity space—including a rooftop pool with cabanas, coworking lounges, a screening room, and a state-of-the-art fitness center—ROOST provided the perfect setting for both work and unwinding.
Operated by Philadelphia-based Method Co., ROOST Tampa also features community programming like wellness classes, DJ sets, and culinary workshops, further embedding guests in the local vibe.
Whether visiting for a few nights or a few months, ROOST Tampa is ideally suited for travelers who want more than a hotel room. It’s a place to live, even if only temporarily—and for our team, it was a standout part of an unforgettable visit.
