Described as a “passion project of three long time friends,” St. Pete-born poke chain Pacific Counter is continuing to expand in the Greater Tampa Bay market. The brand recently opened a new location in Sarasota’s The Landings Shopping Center, and it now has its sights set on Apollo Beach, where a new Pacific Counter will open at 6110 Paseo Al Mar Blvd.
“Pacific Counter is a ridiculously fresh fusion of chef-inspired cuisines & cultures, serving up a mainland mix of coastal classics in the form of Sushi Bowls & Burritos,” says the Pacific Counter website’s About page. “’Pole-to-Bowl,’ ‘Hook-to-hand,’ or ‘Farm-to-Face,’ we invite you to craft your own cuisine in an environment that inspires healthy eating, drinking, thinking, and being.”
The brand’s build-your-own menu allows guests to choose to Bowl It or Roll It, selecting a base (sushi rice, brown rice, noodles, mixed greens); picking from proteins like tuna, salmon, tofu, calamari, and more; adding toppings and mix-ins like garlic crisps, pickled ginger, scallions, and alfalfa sprouts; and finally, topping it all off with sauces like Citrus Ponzu, Chili Aoili, or Sesame Waina.
What Now reached out to Pacific Counter Co-Founder and CEO Tanner Loebel on Thursday to ask about the Apollo Beach location’s opening timeline. Loebel was not immediately available for comment.
You can stay up to date on all this Pacific Counter by following @pacific_counter on Instagram.
