Proper House Group to Open Ash and Alter Ego at Water Street Tampa

Ash and Alter Ego are two more concepts from the group behind Rooster & the Till, Gallito Taqueria, and more

Neil Cooney
Written By Neil Cooney
News Writer
Image: Alter Ego Official

Headed up by partners Ty Rodriguez, Myles Gallagher, and Chon Nguyen, Proper House Group is the Tampa-based hospitality powerhouse behind concepts like Rooster & the Till and Gallito Taqueria. The group is currently gearing up to launch its next two concepts, Ash and Alter Ego—Proper House’s seventh and eighth new concept, according to coverage by Tampa Bay Business and Wealth.

“Ash and Alter Ego are two distinct venues that will share a blend of culinary mastery and artistic ambiance unique to each concept,” partner Chon Nguyen says in the coverage. “Beyond an elevated menu and unmatched atmosphere, our goal is to present curated experiences that will mesmerize our guests.”

What Now first reported on Ash’s opening back in September 2022. The restaurant will offer a “focused yet fun and playful cuisine with Italian undertones.”

Alter Ego, meanwhile, will be “a music-forward cocktail lounge, offering an energetic vibe and proper, soulful hospitality. Alter Ego boasts a curated musical experience alongside a monochromatic design that includes intimate seating as well as social spaces.”

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Proper House Group to Open Ash on Water Street, Spring 2023
Photo: Ash Official

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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