Booster Juice, a Canadian smoothie and juice bar chain, is getting ready to open a new location in Mississauga.
The company’s new location is set to open on the lower level of Erin Mills Town Centre, where a large advertisement inside the mall is already announcing its arrival, according to INsauga. The new store is expected to open sometime in March 2026, although an exact date has not been announced. Customers can expect the brand’s lineup of smoothies, fresh-squeezed juices, wraps, and paninis.
Booster Juice was founded in 1999 by Dale Wishewan, who opened the first location in Sherwood Park, Alberta. The concept introduced Canadians to a smoothie-focused quick service option at a time when the category was still new in the country. In its first two years, the company expanded rapidly, opening 50 stores across Canada. Today, Booster Juice has grown to more than 470 locations nationwide.
Mississauga is already home to several Booster Juice stores, making the Erin Mills Town Centre opening another addition to the brand’s local presence. Last month, the first Booster Juice drive-thru in southwestern Ontario opened, marking another milestone for the company in the region. The continued expansion reflects steady demand for quick service options centered on smoothies and lighter fare.
The menu includes a wide range of blended smoothies made with fruit, vegetables, and optional protein add-ins. Fresh juices are prepared using a variety of fruits and vegetables, while Booster Mix’rs combine tea or oat beverage with fruit blends. The menu features wraps, paninis, specialty shots, and grab-and-go snacks for convenience.
Erin Mills Town Centre continues to attract national food and beverage brands, making it an excellent landing spot for Booster Juice given the mall’s steady foot traffic and mix of retail tenants. The lower-level placement offers visibility to shoppers looking for a quick option while visiting the centre.
