SMEG to Open First Canadian Showroom in Toronto

The Toronto showroom will also feature an in-store cafe on the main floor, serving artisanal beverages and refreshments

Joey Reams
Written By Joey Reams
News Writer
Photo: Official

Italian appliance brand SMEG is set to open its first Canadian showroom in Toronto this summer, located at 2 Bloor Street West, within the upscale Yorkville neighbourhood.

The new location will occupy a 2,900-square-foot space at the east end of the retail strip known as the “Mink Mile,” according to a press release. The flagship location will offer the full range of SMEG products for purchase. The Toronto showroom will also feature an in-store cafe on the main floor, serving artisanal beverages and refreshments. This cafe is the first of its kind globally for the brand. SMEG has previously collaborated with notable names, including Dolce & Gabbana, OVO, and Disney, as well as internationally recognized architects. The company has not yet announced an official opening date for the Toronto location. SMEG also plans to expand its Canadian presence with a showroom in Vancouver in the near future.

“We are thrilled to bring the first SMEG showroom to Canada, creating a space where design, innovation, and Italian craftsmanship come to life,” Gisela Mussen, General Manager of SMEG Canada, said in a press release. “This showroom marks a milestone for our expansion in Canada, and we look forward to connecting with the local community through curated experiences that celebrate our passion for innovation and quality. Yorkville’s vibrant and sophisticated atmosphere makes it the perfect home for our first Canadian showroom.”

Founded in 1948 in Guastalla, Italy, SMEG is an Italian manufacturer known for its stylish, retro-inspired kitchen appliances. The company began as a metalworking firm and quickly gained recognition for combining technology with distinctive design. Over the decades, SMEG has expanded globally, collaborating with world-renowned designers and brands, including Dolce & Gabbana. Today, it offers a wide range of high-end kitchen products that blend functionality with Italian craftsmanship and aesthetic appeal.

SMEG to Open First Canadian Showroom in Toronto with Cafe
Photo: Official

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Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.
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