A family-friendly concept from celebrity chef Guy Fieri is expanding with a second location.
Downtown Flavortown is coming to the Grand Strand. The new restaurant and entertainment venue will be situated in the Myrtle Beach Mall at 10177 N Kings Hwy #11A, taking over the former JCPenney space in Briarcliffe Acres.
The original Downtown Flavortown debuted in Pigeon Forge, Tennessee in 2022, in collaboration with FACE Amusement Group. FACE specializes in “good, clean, family fun,” operating a growing collection of entertainment experiences across the United States.
“We are excited to bring Downtown Flavortown to Myrtle Beach. This chef-focused restaurant and a family entertainment center are a perfect extension of our relationship with Guy Fieri and his team,” said Bucky Mabe, CEO of FACE, in a news release. “Downtown Flavortown serves up amazing food and fun which will turn your family nights out into lifelong memories.”
The vibrant venue will feature a variety of games and scratch-made eats, including burgers, sandwiches, nachos, and milkshakes, alongside a selection of cocktails.
According to a recent My Horry News report, demolition of the old JCPenney location has already begun. The Myrtle Beach Downtown Flavortown will be larger than its Pigeon Forge counterpart, which spans 43,000 square feet.
“No matter where you go in this great country, I can put ya’ on the road to Flavortown, real deal food and good times! So I’m bringing Downtown Flavortown to the great people of South Carolina. Scratch-made food, craft cocktails, Tiki bar, bowling, gaming … you name it, we’re bringing it!” said Guy Fieri.
