Wetzel’s Pretzels recently opened two new franchise locations within Walmart stores. The openings reflect a continued partnership between the world’s largest retailer and the portable snacking brand that’s serving up hand-rolled, fresh-baked snacks.
The openings of Wetzel’s Pretzels inside Walmart stores in both Henderson, Nevada and Bakersfield, California gives shoppers the chance to enjoy the convenience of freshly-made snacks while shopping.
“The success we’ve seen from our existing Walmart partnerships has been phenomenal, with our locations performing well beyond expectations,” says Jennifer Schuler, CEO of Pasadena-based Wetzel’s Pretzels in a statement. “We look forward to continuing to expand our relationship with Walmart and provide yet another convenient way to ‘Bring Pretzels to the People.”
Like all Wetzel’s locations, the bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional locations. Likewise, the store-within-a-store format highlights the flexibility of the Wetzel’s concept, scaling to fit into an assortment of spaces including larger food courts, mid-mall venues, sports arenas, convenience stores, kiosks and even food trucks.
“I’ve tried running other fast-food franchises and none of them compare to Wetzel’s in terms of ease of operations and profitability,” adds Sai Hossain, multi-unit franchise owner of Wetzel’s Pretzels including Wetzel’s in Bakersfield Walmart. “I already have more than 40 Wetzel’s locations and plan to open even more over the next couple of years.”
The recent opening of Wetzel’s in a second Henderson, Nevada Walmart also launched strong, exceeding performance goals. Franchise owners Shawn and Haihua Oleston are first-time Wetzel’s franchisees, but are expanding upon the success of Wetzel’s inside Walmart in Henderson.
Wetzel’s Pretzels was founded more than 25 years ago in Pasadena, California. In 2021, the brand opened doors to 25 new stores of all shapes and sizes and will double that in 2022 with 50 locations in the development pipeline.
