The Melting Pot, the nearly 100-unit experiential fondue concept, has announced it is planning to eventually make its way into the Memphis market.
The company has seen tremendous success in recent years, with nearly 75% of open restaurants achieving all-time sales records last year, highlighting the brand’s growing demand, according to a press release. The increasing demand has caused the company, owned and operated by Front Burner Brands, to have a goal to meet or exceed the 125-unit mark in 2026, targeting expansion in Memphis, Houston, Charleston, Chattanooga, Montgomery, and more. A local franchise operator will be found in a few years.
The company has undertaken a major, system-wide remodel initiative to unify all locations with a more open, modern visual identity. The revived Melting Pot design features a more open, inviting floor plan with an open dining room and a designated but easily visible bar area where bartenders can craft the concept’s high-level cocktails. The company plans to start its remodel with a Louisville location, the 29th of over 60 restaurants scheduled to be renovated this year.
“When we started to undertake the remodel, we had a pretty wide variety of designs,” Deborah Ramos, senior design manager at Front Burner Brands, said in a press release. “The brand is a legacy brand, and some of our stores have not been updated since they opened in the early ‘80s. All of the stores were well-maintained, but the system felt a bit disjointed. We’re calling this remodeling effort Melting Pot Evolution because it’s reflective of how our system is growing and changing to better serve our franchisees and guests.”
