Stand-lone West Midtown store to carry womenswear only.
American retailer J.Crew will open at Westside Provisions District on Wednesday, August 28, the mixed-use development announced in a press release Thursday.
Located in a stand-alone 1960s inspired building with wrought iron factory windows and doors, the 3,200-square-foot West Midtown location will feature design details such as hickory herringbone floors and clerestory windows in addition to a dedicated shoe and handbag salon.
The womenswear product offering will include Italian cashmere, a curated selection from the J.Crew Collection featuring exclusive and limited-edition pieces and also highlight a selection from J.Crew’s ‘In Good Company,’ a collection of brand partnerships hand-selected by the design team.
J.Crew at Westside Provisions District is located at 1170 Howell Mill Road.
I can’t see how they think carrying only women’s is a good idea. The store at Mall of Georgia was the same and eventually they added the men’s line. I would think being so close to Tech and Midtown where there’s a large male demographic that wears their clothes that demand would be there.
Women’s only? Boo!
I interviewed to work at this location. It is going to be a collections store with footwear and accessories. They felt that having a store carrying their high end goods was a better fit for this location. No plans to add Men’s, Crew Cuts or Bridal. I think the J Crew store at Lenox is going to expand and carry Crew Cuts (kids).
They will focus on customer service (thank you notes, etc) and events
…you’re not going to sell clothes to the massive gay population in the area?
FYI- those are steel factory windows….NOT wrought iron windows