Former Barbie Executive Bringing Her Upscale Candy Shop Sugarfina To Atlanta

The California-based goodie store for adults is opening a Lenox Square Mall outpost.

Caleb J. Spivak Editor-in-Chief
Blake Moore
Edited By Blake Moore
News Writer

The California-based goodie store for adults is opening a Lenox Square Mall outpost.

Lenox Square Mall will soon be home to the first Sugarfina boutique on the East Coast.

The California-based candy shop Thursday filed plans with City of Atlanta to open a “kiosk” in the Buckhead mall, at 3393 Peachtree Road.

Rosie O’Neill, a former Mattel executive overseeing marketing for the company’s Barbie brand, co-founded Sugarfina in 2012 with now husband Josh Resnick.

“Sugarfina began as a sweet little chapter in our love story,” the duo writes in the company’s “about” page.

“On our third date, we went to a screening of Willy Wonka and the Chocolate Factory. After the film, we started daydreaming… wouldn’t it be great if there was an innovative candy shop for grown-ups?”

And ta-da, the Sugarfina brand was born, as the story goes, retailing candies like Martini Olive Almonds, Champagne Bears, and Cuba Libre (spiced rum and cola).

Sugarfina Lenox Square is slated for a September opening, according to the “luxury” candy store’s website.

Sugarfina has five stores in California and is opening a sixth location in San Jose this August, making the Atlanta boutique the gourmet candy retailer’s seventh store nationwide.

O’Neill was not immediately available for comment.

 

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Editor-in-Chief
Caleb J. Spivak is the Founder and CEO of What Now Media Group.
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