Last year, What Now Boston reported that seasoned Playa Bowls franchisee Dana Nentin had signed on to open 10 additional locations across Greater Boston, adding to the eleven she already operates. With recent openings in Worcester and Chelmsford, she’s now gearing up for her next launch.
Playa Bowls is “coming soon” to 1 Worcester Rd, Unit 521C in Framingham‘s open-air Shoppers World. The eatery will take over a 1,925-square-foot space next to Best Buy. “We’re coming for you Framingham🍍🍍🍍,” Nentin wrote in a recent Instagram update announcing the news.
Founded in 2014 in Belmar, New Jersey, Playa Bowls has rapidly grown to more than 300 locations nationwide. In addition to her current storefronts, Nentin may also be planning new locations in Andover and Mansfield, according to business filings.
The Playa Bowls menu features a wide selection of customizable smoothies and superfruit bowls—built on bases like açai, pitaya, and coconut—along with cold-pressed juices, coffee drinks, and protein bites.
Once open, the Framingham location will join other health-conscious eateries at Shoppers World, including Sweetgreen and Atlantic Poke.
Nentin could not be reached for comment at the time of publication. Keep an eye out for updates as Playa Bowls continues its Boston-area expansion.
