Los Angeles-based eatery Fatburger is planing to expand into the Jacksonville market, according to recent reporting. The expansion will be spearheaded by franchisee Wholte Factor Inc.
“Two years ago, Fatburger made its return to the state of Florida after a 20-year absence, and we are not looking back,” said Taylor Wiederhorn, co-CEO and chief development officer of FAT Brands.
“Whole Factor is an excellent partner that understands what makes Fatburger such a unique, beloved brand, and their future growth will cement Fatburger as a key burger player in the state of Florida.”
Whole Factor Inc. previously committed to a 14-unit deal in Orlando and Tampa and has already opened restaurants in Riverview and Celebration. This new agreement will increase their development footprint in the state by over 300%.
“We are excited to grow Fatburger across the state with Whole Factor Inc., bringing our fresh, handcrafted burgers to more communities in the Tampa and Orlando areas in addition to entering the Jacksonville market,” said Spike Singh, owner of Whole Factor Inc. “With a new store opening later this year in Orange Park near Jacksonville, we are eager to share Fatburger’s iconic menu and vibrant atmosphere with even more fans.”
Readers unfamiliar with the concept can expect to find a classic burger joint offering of burgers (with turkey, chicken, and Impossible meat options), along with hot dogs, wings, fries, and an impressive array of milkshakes.
