Go Greek Yogurt is expanding to Palm Springs through a new franchise partnership that was recently announced. According to QSR Magazine, hospitality firm Sweetzer Capital has plans to bring the premium sweet treat shop to town.
James Marzouk, Co-Founder and Principal of Sweetzer Capital, told What Now OC he hasn’t finalized a location yet. The brand is also opening a store somewhere in Laguna Beach and signed a 25-unit development deal with Pop Up Bagels earlier this year, which we covered.
It’s the latest step towards Go Greek Yogurt’s ambitious expansion plans; the company hopes to reach 50 locations worldwide by 2027. Currently, it has 13 outposts: Beverly Hills, Santa Monica, Studio City, Newport Beach, Miami, and Saudi Arabia. It also announced its plan to launch in Kuwait and the UAE.
The Palm Springs store will feature the brand’s signature offerings, including probiotic-rich Greek yogurt, smoothies packed with protein and vitamins, and Sweet and Savory Greek Bowls. Customers can use the Go Greek App to earn points and rewards on purchases.
