The holiday season is about to get a little sweeter. BRACH’S, the candy brand behind some of America’s favorite holiday treats, has unveiled a clever new gadget designed to make unwrapping candy canes easier and mess-free just in time for the festive rush.
BRACH’S Introduces a Handy New Way to Open Candy Canes
It’s the season for candy canes and Christmas cheer; when it comes to candy canes, BRACH’S is a name that always comes up. But this time, they are not just selling candy canes.
According to PRNewswire, the candy company is releasing The BRACH’S Cane Opener – a gadget that is perfect for unwrapping this holiday treat. The first-of-its-kind gadget is designed to make unwrapping candy canes quick and effortless. It keeps the process simple and mess-free, letting candy lovers enjoy every flavor BRACH’S has to offer.
The clever design even doubles as a festive ornament for the tree. A longtime holiday favorite, BRACH’S continues to find creative ways to celebrate the season. The launch arrives just in time as shelves fill with the year’s most festive candies.
BRACH’S candy canes come in several flavors, and enjoying them mess-free is the right way to enjoy the holidays. BRACH’S will also join the 99th Macy’s Thanksgiving Day Parade, marking its return to one of America’s favorite holiday traditions. The brand’s colorful “Palace of Sweets” float will once again bring candy-inspired cheer to New York City.
How to Get the New Candy Opener
The limited-edition BRACH’S Cane Opener goes on sale November 17 at 7 p.m. ET, available only while supplies last. The product is exclusively available at TheCaneOpener.com and will sell for $5 USD (plus tax) per product.
Each opener includes a box of BRACH’S Candy Canes, offering a simple and festive way to unwrap the season’s sweetest tradition.

