A Middleton Company Plans 78 Layoffs Across Its Corporate and Operations Teams

Hy Cite Enterprises plans to lay off 78 corporate employees in Middleton, Wisconsin, effective January 4, 2027.

Linda Lindner
Written By Linda Lindner
News Writer
Representative Image, Kitchenware distributor Hy Cite Enterprises will permanently lay off 78 employees (Image credit: Photo by Kampus Production from Pexels)

Hy Cite Enterprises, LLC in Middleton, Wisconsin, on Nov. 5 filed a Worker Adjustment and Retraining Notification (WARN) notice that states that 78 employees at its corporate headquarters located at 3252 N. Pleasant View Road will be permanently let go on or around Jan. 4, 2027.

The filing, sent to the Wisconsin Department of Workforce Development’s Dislocated Worker Unit and Middleton Mayor Lisa R. Janairo, complies with the federal and state laws under the federal Worker Adjustment and Retraining Notification (WARN) Act and Wisconsin State Statute § 109.07, which govern mass layoffs and business reorganizations.

The Pleasant View Road facility will remain open, according to the notice, unfortunately, however, positions across a wide variety of roles will be eliminated.

Who Is Affected and How to Seek Assistance

Hy Cite Enterprises, in the notice signed by Human Resources Manager Martha Gatica, outlined the timelines of termination would affect employees in different roles in different ways.

Some employees were scheduled for immediate separation, while others will continue working until the planned workforce reduction date of Jan. 4, 2027, according to the filing. Those who were terminated on the spot were paid by the company for the next two months (complete with healthcare benefits under COBRA from the employer) as is legally mandated by law for employees to receive notice 60-days in advance.

The affected employees are not represented by a union, and the notice states that no bumping rights apply.

“We regret having to make the decision; however, business and industry circumstances leave us no alternative,” Gatica wrote in the state filing. “The Company will ensure that employees will be paid all earned wages and agreed-upon benefits in accordance with the law.”

Breakdown of the Affected Workforce

Employees in a number of departments, including customer and distributor services, warehouse operations, finance, accounting, credit, underwriting, and administration, will be impacted by the anticipated layoffs.

Eight Verification Representatives, eight Warehouse Associates, and fifteen Distributor Service Representatives are the biggest groupings. Collections agents, credit analysts, accounts payable and receivable associates, financial analysts, tax supervisors, inventory supervisors, and incentives representatives are among the other jobs impacted.

Technology and engineering jobs in software development, systems analysis, infrastructure, information security, service desk operations, and quality assurance are also being eliminated. The filing also includes support functions for digital media, online management, product development, project management, corporate compliance, facilities, and human resources.

As is customary by state and local governments, the Wisconsin DWD’s Dislocated Worker Unit and local Dane County workforce development partners were notified in advance so that these entities can offer furloughed employees “Rapid Response” protocols. This means that programs and other forms of assistance with unemployment counseling, job relocation or resume and other workforce transition aid can be offered.

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Linda Lindner is an accomplished journalist and communications strategist with more than 20 years of experience covering business, commercial real estate, leadership and organizational issues. Linda combines strong journalistic instincts with analytical and communications expertise, including experience with commercial real estate metrics and business intelligence. She is particularly skilled at taking complex information and turning it into clear, engaging stories that readers can understand and connect with. Throughout her career, Linda has written across multiple professional platforms and publications, building a diverse portfolio in journalism, business communications and content strategy. Her passion is simple: finding the story behind the information and telling it in a way that makes people care.
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