Popular Swiss watch company Swatch debuts a new store at The Mall at Green Hills, located in Nashville. The new store marks a milestone in Swatch’s U.S. expansion and places the brand at the heart of Music City.
Swatch Debuts a New Retail Space in Nashville’s Mall
Green Hills, a known retail hub, is only a minutes away from downtown Nashville. The premier shopping spot has over 120 stores and dining spaces. The newly opened Swatch store features an airy, modern interior where customers can browse through the brand’s collection.
The new store will have long-time favorites like SWATCH NEON FLUMOTIONS and CARAMELLISSIMA, alongside the latest fashion-forward collections. Highlights include the SWATCH NEON series and the innovative Bioceramic WHAT IF? collection.
Visitors can explore the iconic Bioceramic MoonSwatch and Bioceramic Scuba Fifty Fathoms collection on display. There will be a dedicated section for Flik Flak, Swatch’s iconic watch brand for children.
Timings

The new store at the mall is now open for shoppers, offering a glimpse of the new Swatch collection. The shop is at The Mall at Green Hills, 2126 Abbott Martin Road in Nashville, Tennessee.
It will be open Monday through Saturday, from 10 AM to 8 PM. On Sundays, the store will open from 11 AM to 7 PM.
About Swatch
Founded in 1983, the brand has become the leading watch manufacturer in the world. Over several years, Swatch has continued to evolve, offering fresh collections and bold designs. It has done so while maintaining its distinct identity. From iconic classics to new releases that reflect modern style and culture, Swatch continues to remain at the forefront.
Swatch’s arrival in Music City brings Swiss creativity to Nashville and expands the brand’s U.S. presence.

