Ben & Jerry’s is bringing something new for ice cream fans, delivering the signature chunks and creamy indulgence. The brand is releasing new ice cream bars in five different, must-try flavors that will be rolled in a chocolate coating and cookie pieces for extra crunch.
Ben & Jerry’s Sweet Surprise: Nationwide Ice Cream Bar Launch
The iconic brand is transforming several fan-favorite flavors into convenient ice cream bars, including Chocolate Fudge Brownie, Strawberry Cheesecake, and Cookie Dough.
Fans who enjoy bold styles can dive into PB Pretzel or Caramel Blondie, according to PRNewswire. The newly crafted ice cream bars will first hit the aisles in January 2026 and will be sold in four-count multipacks, which will be 2.5 oz each.
The multipacks will be priced between $5.99–$7.49. The brand has also announced that it will roll out single-serve Cookie Dough Ice Cream sometime in the late spring. The ice cream bar will be found in convenience stores, priced at $3.99.
Giveaway Events Across the Country
To celebrate the new launch of the ice cream bars, Ben & Jerry’s is hosting a major giveaway event on December 13. Kicked off by Droppin’ Bars in Venice Beach, fans will get the first taste of the latest releases.
The celebration will feature games, music, and additional giveaways. Fans who are not in LA can rejoice as more than 150 participating Scoop Shops around the country will also be handing out free ice cream bars. The nationwide giveaway will be distributing bars 20,000 on December 17.
Attendees can check participating locations and get more details at the brand’s official website. With five flavors and a celebratory giveaway, the launch is set to delight longtime fans and first-time tasters alike.
