Pizza Hut has partnered with Backstreet Boys members Nick Carter and Howie Dorough to re-introduce “The Shape of My Heart-Shaped Pizza.” The limited-time heart-shaped pizza is inspired by the band’s hit song “Shape of My Heart.” Starting this week, the pizza will be available through February 22.
Pizza Hut’s Cheesy Throwback Inspired by a Backstreet Boys Hit
Fan-favorite fast-food chain Pizza Hut was founded in 1958 in Wichita, Kansas, and has built a massive global fan base. The restaurant chain, owned by Yum! Brands, operates nearly 20,000 restaurants across more than 110 markets worldwide.
For Valentine’s Day, Pizza Hut is bringing back its popular Heart-Shaped Pizza along with a nostalgic musical twist. The company has teamed up with Backstreet Boys members Nick Carter and Howie Dorough to launch “The Shape of My Heart-Shaped Pizza.”
According to the PR Newswire report, it is a limited-time item inspired by the group’s hit song “Shape of My Heart.” The partnership connects two well-known brands tied to the theme of hearts during Valentine’s Week.
The Backstreet Boys are one of the most popular and best-selling bands of all time. The band recently marked the 25th anniversary of their five-time Grammy-nominated album Millennium. The group continues to perform for fans across generations, including through its “Into The Millennium” residency at SPHERE in Las Vegas.
Heart-Shaped Pizza Returns Through February 22
The limited-time offer was launched this week and runs through February 22. During that time, customers can order a medium one-topping heart-shaped pizza starting at $11.99.
The pizza is available on hand-tossed crust only and arrives uncut. Additional charges apply for extra toppings and cheese, and prices may vary by location.
As part of the campaign, Carter and Dorough appear in a series of social media posts.
In an Instagram Reel, Nick Carter shared a playful clip featuring the heart-shaped pizza alongside Dorough and wrote, “Settle this in the comments. 🫶 What’s the shape of your heart? Either way… you’ll love Pizza Hut’s Heart-Shaped Pizza. Right, @howie_dorough? Available until 2/22.”
With this Valentine’s Day collaboration featuring ’90s heartthrobs and the return of its Heart-Shaped Pizza, Pizza Hut is connecting with longtime fans.
