7 Brew Franchise Group Planning Further Expansion In Middle Tennessee

7 Brew is targeting areas including Murfreesboro and Columbia.

Emily McGinn
Written By Emily McGinn
Senior Regional Reporter
Photo: Official

Who Brew LLC, a 7 Brew franchisee that operates in Middle Tennessee, Chicago and Pittsburgh, is planning new openings in 2026, starting with a spot in La Vergne slated to open at 5355 Murfreesboro Road on Feb. 23. However, the team has plenty of other locations in the pipeline in Middle Tennessee, Sarah Pomella, chief of staff at Who Brew LLC, told What Now Nashville.

“Middle Tennessee is a really good fit. So much of the brand is fun and energetic, and those things slot really well in Nashville,” Pomella said.

The team will open another location in White House at 355 Hester Dr. on March 2, followed by a spot at 898 S. James Campbell Blvd in Columbia that will open at the end of March.

Who Brew LLC is also eyeing a site for an 817-square-foot coffee kiosk in Murfreesboro at 2220 Memorial Blvd, according to documents filed with the City of Murfreesboro Planning Commission. This location would be the second in Murfreesboro for Who Brew LLC.

“Our Murfreesboro guests are incredibly loyal and have given us a lot of direction on where they would like to see us next,” Pomella said. “I’ve sat in the line many times and you cannot be in that line without seeing someone say hi to a regular or call a barista out by name. We have incredible guests there, and we’re excited to open a second location there.”

7 Brew offers coffee beverages in addition to energy drinks, smoothies, shakes and fizzes. It is open late — usually until 10 p.m. or 11 p.m. — offering a late-night drive-thru option for the community.

Who Brew LLC launched its Middle Tennessee presence in 2023 with its first Murfreesboro location and later expanded to spots in Shelbyville, Manchester, Lawrenceburg, Smyrna and Mt. Juliet. The team is hoping to add about 5-6 locations this year.

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Senior Regional Reporter
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Emily McGinn is a passionate writer from the Los Angeles area. She has experience reporting on local news and the restaurant industry, and in multimedia writing for podcasts and videos. In her free time, she enjoys exploring restaurants and finding new coffee shops to try.
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