Two Jacksonville-Area Harveys Supermarkets to Rebrand as Winn-Dixie Locations

They are two of 7 stores in Florida and Georgia slated for rebrand

Neil Cooney
Written By Neil Cooney
News Writer
Photo: Official (Image credit: Winn-Dixie Press Kit)

Earlier this month, the Winn-Dixie Company announced that a transition will bring seven Harveys stores in Florida under the Winn-Dixie brand. The locations are in cities like Lakeland, Lake City, and Ocala (whose store will be the first to undergo the transformation), along with two in Jacksonville, located at 5909 University Blvd W and 5250 Moncrief Road W.

“The conversions mark another step forward in the company’s evolution to The Winn-Dixie Company, reflecting a sharpened focus on growing the Winn-Dixie brand and delivering a more unified grocery experience for customers across Florida and southern Georgia,” said a press release announcing the news. “Following the transition, customers will continue to be served by their local store teams while gaining access to the quality, value and fresh offerings that define the Winn-Dixie experience, including fresh produce, quality meats, signature Own Brand products and everyday savings.”

Featuring an approach to groceries and service that has made it famous across the southeastern states, Winn-Dixie is also a great pitstop for ready-to-eat foods like fried chicken, deli sandwiches, and hot foods, plus a bakery with fresh-made bread and desserts.

“For more than a century, Winn-Dixie and Harveys have earned the trust of families and communities across our region,” Anthony Hucker, Chairman & CEO of the Winn-Dixie Company, said in the press release. “Bringing our stores together under one iconic name, Winn-Dixie, allows us to build on that shared legacy while continuing to invest in our stores, our associates and the quality, value and fresh offerings our customers count on.”

You can keep up with all things Winn-Dixie by following @winndixie on Instagram.

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Neil Cooney is a freelance writer. He has received an MFA in Creative Writing from Syracuse University, and his work has been published in the Masters Review. Based in Nashville, he spends his free time cooking Korean food and studying chess.
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