A workout brand endorsed by Jennifer Aniston has a location heading to Chastain Market later this year. PVOLVE will open in the former home of Buttermilk Sky Pie Shop at 4600 Roswell Road, Suite C130.
This location is franchise owner Amber Jackson’s second location. Jackson brought the first PVOLVE location in Georgia to West Midtown nearly two years ago.
Jackson told What Now Atlanta that she is aiming to open the new studio in the 1,571-square-foot space in early October.
Founder Rachel Katzman launched PVOLVE as a way to bring a science-backed, longevity-forward approach to working out. Now, the brand has more than 40 studios across the U.S. and Canada.
“A lot of people think they have an amazing workout but beat their body up,” Jackson said. “We want people to look at their workout again because at the end of the day the goal is to be as active as possible with longevity.”
Classes focus around strength, mobility and stability. Class offerings include Sculpt, Weight Training and Cardio to hit each of these central factors of PVOLVE’s wellness goals.
Jackson sees a future with the brand and hopes to continue to expand to other areas of Georgia. In addition to her Midtown location, there is also an Atlanta-area studio at Krog Street Market.
“I believe so much in PVOLVE and what it offers our members and guests,” Jackson said. “It’s a workout that meets people where they are and we can stay with you in your journey as long as you are active. The method is centered around movement and longevity and being able to move freely without sacrifice.”
