Longevity-focused fitness brand PVOLVE has a studio heading to Alpharetta later this year. Anne Anderson, a first-time franchisee with the brand, will be opening this studio.
Anderson was drawn to PVOLVE for personal reasons as well as business ones. PVOLVE’s methods focus on strength, mobility and stability, emphasizing long-term wellness in workouts rather than rapid or overly intense strength training. Anderson had a serious back injury from a horseback riding accident in young adulthood, so PVOLVE’s longevity-focused mission resonated with her.
“We felt that they were different in a lot of ways,” Anderson told What Now Atlanta. “We loved their level of support and how approachable, thoughtful and invested they were. The method they have with their strength, mobility and long-term wellness is a more sustainable approach to fitness.”
While Anderson does not have an exact address to share yet, she is eyeing the North Point Mall area. She is targeting a Q4 opening this year.
“I know how health-conscious and active this area is,” Anderson said. “People who live here prioritize their quality of life. We see it in the greenspaces that have been built and the overall mindset around wellness. I think there’s a lot of opportunity here. PVOLVE’s method can meet you where you’re at.”
Founder Rachel Katzman launched PVOLVE with a science-backed, research-driven approach to working out. Now, the brand has more than 40 studios across the U.S. and Canada. Class offerings include Sculpt, Weight Training and Cardio to hit each of these central factors of PVOLVE’s wellness goals.
PVOLVE is also expanding to Chastain Market this fall, joining existing Atlanta-area locations in West Midtown and Krog Street Market.
