A new Riviera-inspired restaurant and poolside destination has opened its doors atop the UNFRAMED, Autograph Collection in Miami Beach. Led by upscale French swimwear brand Vilebrequin and the popular hospitality group 34th Floor, Schulte F&B Group, Vilebrequin La Plage Miami Beach marks the brand’s U.S. debut concept.
Highlights at the mixed-use property include coastal cuisine, aperitif culture, design, and fashion.
Miami Welcomes New Riviera-inspired Restaurant and Poolside Spot
Vilebrequin La Plage introduces a new hospitality concept to Miami Beach, featuring French-inspired cuisine, a rooftop lounge, and resort-style offerings.
The establishment is a collaboration between 34th Floor, Schulte F&B Group, and Vilebrequin. 34th Floor is the food and beverage wing of Schulte Hospitality Group, which holds a global portfolio of 240+ hotels and restaurants with 10,000 team members.
The property at 1685 Washington Ave. sits atop the UNFRAMED, Autograph Collection by Marriott Hotel and is owned and developed by Miami-based Finvarb Group and Luxembourg-based JAJ Investment Group.
The mixed-use destination intends to recreate Côte d’Azur in South Beach. Its launch marked the fifth global outpost for the luxury dining concept, with expansion across Cannes, Crete, Doha, and Oman.
French-born Vilebrequin La Plage General Manager Emmanuel Bergesio said, “La Plage is an extension of the Vilebrequin lifestyle.”
“We’re thrilled to bring the atmosphere and art de vivre of the Riviera—relaxed, joyful, and centered around the pleasures of the sea, good food, and time spent together. Miami felt like a natural place for the concept to land,” Bergesio, who holds 15-plus years of hospitality management experience, added.
A Blend of French Coastal Aesthetics and Miami Beach Luxury
The newest spot aligns with the swimwear brand’s legacy and draws clear inspiration from the French coast across its 18,000-square-foot space.
Vincent Darré has been the destination’s design in-charge and has focused on expressive color palette, sculptural furnishings, and playful details.
The restaurant accommodates 175 guests and offers views of both its indoor dining space and outdoor areas. Other highlights include an indoor dining room, bar and lounge, an exterior rooftop terrace, and a pool.
Miami Beach guests can also find swimwear and resort-wear ranges at the retail outpost in the property. They can receive exclusive Vilebrequin La Plage gift items as well.
Food and Beverage Program at Vilebrequin La Plage
Gregory Gourreau, a French Executive Chef is the culinary head of the Miami Beach location. He previously worked alongside the pioneer of nouvelle cuisine, Roger Vergé. Gourreau’s three-decade-plus experience is demonstrated through his menu of Southern France influences while also capturing flavors of Miami’s tropical cuisine.
Locally sourced seasonal ingredients find a place in morning offerings at Vilebrequin La Plage.
Other than breads and pastries, items range from sweet dishes like the Pain Perdu (caramelized apple French Toast with raspberries) to savory bites like the Steak a Cheval with fried eggs, potatoes, and chimichurri.
Vilebrequin La Plage Breakfast with eggs, bacon, sausage, toast, and fruit is another menu highlight.
The dinner menu is inspired by classics from the Riviera and seafood-centric plates. Some of the offerings include:
- Poulpe Grille Provencal with roasted fingerling potatoes
- Pissaladière with caramelized onion, Niçoise olives, and anchovies
- Steak Tartare with mustard emulsion, sundried tomatoes, olives, radish, scallions, pickled apples, and chives
- Spinach Linguini Vertes with goat cheese and tomato confit
- 14-ounce Wagyu Steak Frites au Poivre
- Whole Grilled Lobster with sea urchin butter
- Lamb Rack with haricots verts and panisse
The restaurant also has a separate “raw bar” section focused on chilled, uncooked, or lightly prepared seafood offerings. These include Seafood Towers, Crudo, Oysters, Clams, and Caviar Service.
There are several French-inspired dessert items on the menu as well. Chocolate Lava Cake with bitter almond cream, seasonal house made ice creams and sorbets, and Chilled Cantaloupe Soup with yogurt sorbet and a basil tuile are the highlights .
Centered on the elegance of the French aperitivo culture, a few of the drinks are:
- La Belle Piquante with tequila, mango, Dijon mustard, fresh lime juice, and habanero tincture
- Hugo Spritz de Jardin with St-Germain, fresh cucumber purée, Crémant de Limoux, and elderflower-mint foam
- Fleur de Cactus with lavender-infused vodka, aperitivo select, prickly pear, fresh lime juice, and prosecco
The Miami Beach community can also choose from the zero-proof options and enjoy the full bar menu on the poolside. Pink-striped lounge chairs are available to enhance the sipping experience.
The French happy hour or L’apéro presents select wines starting at $10 and cocktails at $14. Bites starting at $9 are also available with Oysters, Shrimp Cocktails, and Petits Burgers being some highlights.
Operating hours are as follows:
- Breakfast – 7 a.m. to 11 a.m.
- Dinner – 5 p.m. to 11 p.m.
- L’apero menu – 5 p.m. to 7 p.m.
About UNFRAMED, Autograph Collection
Located close to New World Symphony’s Soundscape Park and The Fillmore, the latest hotel features 149 guest rooms and suites with private balconies/outdoor terraces. A breezy open-air space on the fourth floor and a rooftop pool with skyline views are other highlights at the hotel.
French architect Rudy Ricciotti has designed the exterior of the Miami Beach-based location. Whereas its interior is handled by Gulla Jónsdóttir.
About Finvarb Group and JAJ Investment Group
Finvarb Group is a Miami-based real estate development and investment firm. Led by Ronny and Richard Finvarb, it specializes in mixed-use hospitality and residential projects. Its portfolio of award-winning properties includes Marriott-branded hotels, Kimpton Palomar South Beach, and UNFRAMED, Autograph Collection. The company continues expansion through strategic acquisitions and large-scale developments across Florida and beyond.
JAJ Investment Group is a Luxembourg-based investment and asset management company. It was founded by Jacques Chahine after the sale of JCF Group to FactSet in 2011. The company offers redevelopment and architectural innovation solutions through emphasis on commercial real estate, private equity, and financial markets. Its portfolio includes UNFRAMED, Autograph Collection, Boston’s 400 Atlantic Avenue, and Lisbon’s Palacio Ludovice luxury hotel.
With the latest destination, the Miami Beach destination adds a new experiential concept concept to the city’s upscale dining scene. The venue combines French-inspired food, cocktails, fashion, and resort-style experiences under one roof.
