An internationally beloved candy company is set to make its New England debut this summer, bringing its signature chewy confections to Wrentham.
HARIBO, the global brand behind the original gummy bear, will open its newest retail shop at the Wrentham Village Premium Outlets in August 2026, according to MassLive. The store will take over the former Juicy Couture Outlet space, across from ASICS at 1 Premium Outlet Blvd, Suite 637 in the Liberty Court.
Inside, shoppers can expect Haribo’s signature Pick ’n Mix station featuring dozens of HARIBO favorites available for custom blends. Classics like Goldbears, Twin Snakes, Peaches, and Wild Berry Goldbears will be on hand, inviting guests to build their own candy mix.
The Wrentham shop will also carry exclusive HARIBO merchandise and unique treats created specifically for the location. As described on the Wrentham Village website, the brand is “known worldwide for its playful gummi candy in fun shapes, bold flavors, and satisfying textures,” and invites visitors to “mix, share, and enjoy a moment of childlike happiness.”
The opening will mark just the second U.S. location for HARIBO, following the company’s upcoming store in Central Valley, New York, which is slated to debut in July. An exact opening date for the Wrentham store has not yet been announced, and a spokesperson for the company told What Now Boston that additional details will be shared as the launch draws closer.
The arrival of HARIBO adds to a growing wave of new tenants coming to Wrentham Village Premium Outlets this summer, including clothing brands Joseph Ribkoff, Gymboree, and Fabletics, kitchen tool manufacturer Zwilling Factory Outlet, and bubble tea chain Gong Cha.
